Webinar: How Revenue Obsessed Teams are Working Smarter to Optimize Marketing ROI

Digital consumers expect real-time, meaningful engagement across their entire journey. Yet our research has shown that more often than not, communication is a one-way street. And when it comes to meeting the needs of the modern consumer, 73% of marketers admit, they’re just not there yet.

So how can marketers work smarter to optimize their marketing spend and create more pipeline than ever before? You’ll find out in this webinar hosted by CMO Council featuring thought leaders from Conversica, Dun & Bradstreet and Pure Storage.

You can expect to get the following in our 60-minute webinar and panel discussion:

  • Key research takeaways from recent CMO Council marketer and consumer research
  • Best practice insights on meeting the needs of the connected consumer with Jason Rose, CMO of Pure Storage
  • A detailed transformation case study on bridging marketing and sales to align customer experience with Nipul Chokshi, VP of Global Marketing at Dun & Bradstreet
  • A strategic, technology-driven path to successful lead identification and conversion highlighted by Rashmi Vittal, CMO of Conversica
Webinar: How Revenue Obsessed Teams are Working Smarter to Optimize Marketing ROI

Webinar: How Revenue Obsessed Teams are Working Smarter to Optimize Marketing ROI

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