The modern B2B buying journey is more self-guided and digital than ever before. Selling organizations are focused on optimizing self-service interactions in the preferred delivery mechanisms and formats of their buyers. Enabling the empowered B2B buyer requires conversations with sellers that sense and respond to buyer needs, spoken and unspoken, across complex and connected buying journeys.

Conversational AI helps B2B organizations meet buyers where they are in their journey, enabling their buyers and customers in the moment while informing the next interaction.