Accelerated by the pandemic, digital-first interactions now carry the B2B buyer’s journey. This shift increased the importance and value of digital interactions within the marketing and sales process. Organizations failing to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do. How can B2B Marketing and Sales leaders take on these challenges while also contending with increasingly complex buying processes and shrinking budgets?
Join Conversica and guest Forrester Research as we discuss how Conversational AI for Marketing and Sales helps B2B organizations enhance the digital experience, close gaps in the sales process, and meet demands for digital-first experiences in the buyers’ journey.