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Please help us protect our trademarks by following these usage guidelines.

Conversica Trademarks

Conversica’s trademarks are valuable assets of our company and thus important for us to protect. When referring to our company and/or our products and services, please follow these guidelines. For information about using the Conversica logo, please visit our branding page.

Trademarks

The following trademarks are owned by Conversica:

  • Conversica®
  • AVA.ai™

Permissible Use

You may generally use Conversica trademarks to refer to Conversica products or services. For example, partners may state that they resell a Conversica service or a Conversica customer may discuss how they are using the Conversica software.

Relationship of Products or Services

You may indicate the relationship of your products or services to Conversica products or services by using accurate, descriptive tag lines such as “for the Conversica service” and “works with Conversica software” in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. This is important to avert any implication that your product or service is produced or endorsed by Conversica.

Prohibited Use

You may not use Conversica trademarks in a manner which could cause confusion as to Conversica sponsorship, affiliation or endorsement. Take particular care not to use Conversica marks as set out below.

Company, Product or Service Names

Do not use Conversica trademarks or potentially confusing variations as all or part of your company, product or service names. To show the relationship of your products or services to Conversica products or services, please use an appropriate tag line as detailed above. For example, if your product is called “LeadFinder,” you would write “LeadFinder for the Conversica service” not “Conversica LeadFinder.”

Trade Dress

You must not imitate Conversica type style or logos. For instance, do not display your product name in the distinctive logotype associated with the Conversica logo.

Domain Names

Do not use Conversica trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Conversica is the source of the website.

Correct Use

Proper use of Conversica trademarks protects them as brands for our products and services, so please help us by following these simple rules:

Use Trademarks as Adjectives

Conversica trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, “the benefits of the Conversica service include…” not “Conversica’s benefits include…”

Use Trademarks with Generic Terms

Use a generic term in association with each Conversica trademark the first time the mark appears in text, and as often as possible after that, for example, “Conversica service,” “Conversica product” and “Conversica subscription.” You don’t have to use generic names in headlines and titles.

Trademark Symbols and Credit Lines

Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Conversica. Accordingly, Conversica would appreciate you attributing ownership of Conversica trademarks to Conversica by using trademark symbols (®) and credit lines as detailed below.

Trademark Symbols

Use the ® symbol with the most prominent appearance of the “Conversica” mark on products, packaging, manuals, advertisements, promotional materials and web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where “Conversica” is a part of a product or service name (for example, the Conversica® Service).

Example:

  • Global Enterprises Announces LeadFinder for the Conversica® Service

  • Global Enterprise is pleased to announce that LeadFinder now works seamlessly with the Conversica® service and is available nationwide. With easy implementation and integration with the Conversica service, LeadFinder makes following up on new leads easy.

“Conversica” receives a trademark symbol in the headline because this is the most prominent appearance. It is also included after “Conversica” when it first appears in front of the term “service” since this is the first time “Conversica” appears in body copy. The symbol is not required to be used thereafter in body copy.

Credit Line

All products, packaging, manuals, advertisements, promotional materials and web pages bearing Conversica trademarks should include the following trademark credit line:

“Conversica is a registered trademark of Conversica. Other names may be trademarks of their respective owners.”

The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.

“Conversica” As a Trade Name

Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using “Conversica” as a substitute for Conversica, Inc., you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after “Conversica” when it appears as part of the full corporate name or as a trade name.

Examples

Corporate Name: This software was developed by Conversica, Inc.

Trade Name: This software was developed by Conversica.

Trade Name: Conversica’s latest software developments are outstanding.

Trademark: The Conversica® service leads the industry.

Questions

If you have any questions regarding Conversica trademarks, please contact the Conversica Legal Department at +1 (650) 290-7674 or at [email protected].