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Five AI Conversations Your Dealership Should Be Using

Faythe Harris

Customer Insights Analyst

AI Conversations for Auto Dealerships
AI Conversations for Auto Dealerships
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AutomotiveConverting Opportunities
Published 04/18/23
2 minutes read

Not knowing where the economy is going can be frightening for businesses, especially dealerships. With pressures from the continued supply chain slowdowns and a portion of customers opting to purchase directly from manufacturers or online retailers, dealerships are in need of ways to drive revenue.

One thing your dealership can be certain of is your tireless Revenue Digital Assistant™ persistently following up on each lead.

Most dealerships partnering with Conversica today utilize the Real-Time Lead Nurturing conversation to maximize their Sales team’s effectiveness. But did you know Conversica has a library full of conversations designed with your dealership’s needs in mind?

Here are five conversations you should be using if you’re not already.

1. Real-Time Trade-In

Need to follow up with leads inquiring about trade-ins online? Add leads to the Real-Time Trade-In conversation that submitted their information to a third party to see how much their current vehicle would be worth.

Common lead sources include Kelly Blue Book ICO Dealer Website, AutoTrader.com, Kelly Blue Book Trade-in Advisor, Trade-In Valet, and Tradepending.

On average, dealerships see a Conversation Rate of 26% when using this conversation.

The real time trade in conversation follows up with leads inquiring about trade-ins online.

Pro Tip: VinSolution customers can start the conversation as a text message with our SMS First capabilities. Customers using other CRMs can find great success with the Email-to-SMS conversations.

2. Off Lease Outreach

How do you systematically reach out to your leaseholders near the end of their contracts?

If the answer isn’t “add them to the Off Lease Outreach conversation,” you could be missing out! This conversation invites the lead to engage with a representative to explore their next steps. The Spanish SMS version of this conversation is a great way to offer more communication options to your customers.

On average, dealerships see a Conversation Rate of 20% when using this conversation.

The Off Lease Outreach conversation reaches out to leaseholders at the end of their contract.

3. Finance

If your website has an online finance application, what does your follow-up outreach look like? To ensure a seamless follow-up and save your representatives’ time, add leads that have submitted their auto loan application information to the Finance conversation.

On average, dealerships see a Conversation Rate of 30% when using this conversation.

The Finance conversation follows up with online finance applications

4. Warranty Expiration

Need to increase your warranty sales? Add customers to the Warranty Expiration conversation. Now is the time that consumers need to make the most of what they have, and a warranty on their vehicle is a great way to keep some peace of mind.

On average, dealerships see a Conversation Rate of 10% when using this conversation.

The Warranty Expiration conversation reaches out to customers with an approaching expiration date for their warranty.

5. Special Offer Outreach

Do you have special offers you’d like to reach out about? Add leads who may be interested in these special offers to the Special Offer Outreach conversation.

On average, dealerships see a Conversation Rate of 4% when using this conversation.

The Special Offer Outreach conversation automates outreach to leads about rebates, sales and other opportunities.

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