Is your revenue team ready for what's next?
With Conversica’s vast conversation library, wide range of use cases and industries, and variable-based conversation architecture, there’s no end to the ways users can optimize their Revenue Digital Assistant’s messaging for best results.
Every month, we identify a top-performing conversation among the thousands in use to take a closer look at what makes it so successful. Today, we’re sharing the three winning conversations from Q3 2023
A company in the Sports industry had several upcoming in-person events, so they experimented with subject lines in their registration invitations. This customer wanted to know: Which subject line messages result in the most hot leads?
It’s a great question, and one that we all want to know the answer to! We collected and analyzed the results to bring you these proven best practices for event registration subject lines.
Best performing subject lines:
These top subject lines have:
Keep these best practices in mind next time you promote your event – and hey, feel free to use these subject line templates, too!
Don't miss out on event-sourced revenue. Scaling personalized outreach with Conversation Automation makes it easy to educate leads, accelerate hand raisers, and maximize your virtual event ROI.
Manufacturing company Leica Geosystems, part of Hexagon, wanted to see just how much Conversation Rules would impact their lead conversion. So as they set up their campaigns, they clearly labeled which campaigns used Conversation Rules and which ones didn’t.
Leica’s Revenue Digital Assistant for Marketing cultivated early interest with new leads and followed up with old or inactive prospects.
The result? The campaigns using Conversation Rules may have received fewer leads overall, but far outperformed the campaigns without Rules in every comparable metric. The team saw a 300% increase in their net-new lead to qualified lead conversions and 23x ROI, with 12% of their total opportunity value influenced by their RDA.
Thanks to Leica’s successful implementation of Conversation Rules using Conversica and SalesForce CRM, we earned a Partner Innovation Award at Dreamforce 2023!
Higher Conversation Rate
Higher Conversation Qualified Rate
An educational software company increases its website sales as its Revenue Digital Assistant follows up on digital sample downloads. They have an impressive 21% Conversation Qualified Rate over the past 12 months for their most popular product.
Of those Conversation Qualified, 34% convert into an online purchase. The best part is that this is all enabled through the Revenue Digital Assistant! Check out this Rep-less lead interaction to see how to apply something similar for your business:
Conversation Qualified Rate
Conversion to Sale
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.