Customer Insights Analyst
Is your revenue team ready for what's next?
Do you delete or decide if you’re opening an email based solely on the subject line? Yeah, me too, and so do 64% of us. Crafting a set of suitable subject lines for your outreach is key to a successful campaign. We encourage you to experiment and test which subject lines work best for your use cases and leads.
Since subject lines are crucial to success, we’ve taken a closer look at some of the best-performing subject lines in the past year. Here are a few quick tips where others have had success by use case.
Sporting event campaigns have excellent Conversation Rates. Giving the lead a sense of place, community, and date range right in the subject line is a great way to encourage them to open the email and engage with the content.
Leverage Group Tickets and Fandom
Mention Upcoming Events or Games
Make It Relevant
Your Fresh Contacts are primed and ready for your Revenue Digital Assitant (RDA) to come in and continue the conversation. Keep on the right foot with an inquisitive or kind subject line. Here are two pro tips.
Polite and Appreciative Language
Leads that are on Reengage or Recycled campaigns need extra context or incentive to engage with your email. Many organizations increase efficiency by letting their Revenue Digital Assistants warm up these stale leads.
Personalization Matters – Personalizing the subject line can lead to a 30% improvement in performance.
Avoid Repetitive and Generic Phrases
Cold outreach leads are the toughest cookies to crack. They may have little context about your brand or services and would thus ignore the RDA’s message. We’ve found success when the subject line is concise and gives a bit of information about your product. Check out these quick tips!
Be Concise and Engaging
Hint at Specific Topics or Services
We hope these examples give you some inspiration as you curate your subject lines for upcoming campaigns. Now it’s your turn! Go forth and experiment, analyze, and optimize your subject lines.
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.