Email marketing is one of the long-standing marketing tactics that stands the test of time. Decades from now, Marketers will probably still be using emails to generate leads and revenue. And Marketing Automation Platforms (MAPs) have made sending emails en masse to Marketers’ audiences really easy.
But this whole time, there’s been a problem: Marketers have been talking at their audience. Even if they targeted a specific segment who is interested in a certain topic, MAPs don’t provide opportunities for two-way conversations. And unfortunately, enticing leads to being ready to buy takes more than a few impersonal one-way comms.
The gap between leads’ vague interest and being Sales-ready is the Conversation Gap. And we know how to close it.
In this eBook, you’ll learn how to amplify your current MAP to turn leads into buyers and build a better buyer journey with Conversational AI.