Is your revenue team ready for what's next?
Conversica offers more than a thousand prebuilt conversations in our vast library—and our variable-based conversation architecture makes the customization possibilities endless.
One of the many options to optimize our conversations for your unique business purposes is Conversation Flows. Essentially, the Conversation Flow is the end goal of the conversation: what action do you want your Revenue Digital Assistant™ to steer your leads and customers towards?
Most of our conversations have a top-level “default” conversation called Learning More, but there are a number of variations to help you drive towards a different intended outcome.
This is our default top-level conversation flow for all of our conversations. The three core objectives are:
When to use Learning More: As our top-level conversation, this is the most generic path of each conversation. Always start at the top when using a new conversation and TEST against other paths to find the right version for your specific use case.
This conversation path starts to direct the lead/contact to a specific outcome intent. The first message sent will be very similar to the standard conversation, but will offer to send a link to more information instead of asking to set up a call. The four core objectives are:
When to Use Drive Action: Drive Action should be used when you want to send both a link for more info as well as ask the lead if they want to set up a call for more information.
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Similar to the Drive Action path, this path focuses on driving a lead/contact to a desired action. The first message sent will be very similar to the standard conversation, but the RDA will offer to send a link to more information instead of asking to set up a call. The three core objectives are:
When to use Drive Action Standalone: When the lead needs more education on a particular product, service or offering but may not be ready to meet with a representative.
The Discovery messaging focuses on gauging the level of interest within the contacts’ responses and bringing them to your attention. You will have the opportunity to ask a few questions to qualify the leads and confirm the lead is the right decision-maker. The four core objectives are:
When to use Discovery: When you are trying to learn more about a lead to eliminate those who are not ready. This is more of a “pebble polisher” conversation to find true hand-raisers.
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.