Product Marketing Manager
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At Conversica, we’ve always been committed to practicing what we preach, and that’s exactly what led us to rethink one of our long-standing calls to action — Experience Conversica.
When we first launched this live demo environment, it was designed to allow prospects to try out our solution without the pressure of a sales pitch. The idea was solid, but in reality, the execution fell short. The experience was clunky, lacked clear detail, and often left leads more confused than informed. If I’m being honest, the root cause was a limitation in our system at the time.
Our solution has always excelled at driving leads through the sales funnel, but where we fell short was in facilitating truly engaging, open-ended conversations with prospects. This is where the rise of large language models (LLMs) became a game changer for us. Historically, our system was more deterministic — designed to favor accuracy over casual conversation. But as LLMs improved, it became clear that we could leverage this technology to enhance our product and take Experience Conversica to the next level.
That’s when we introduced AnswersIQ — a feature that gives our customers the flexibility to engage in more natural, free-flowing conversations with their prospects. With AnswersIQ, we are now able to offer a far richer interaction experience. You can watch our launch event to learn more about AnswersIQ, but suffice it to say, this was the catalyst we needed to give Experience Conversica a much-needed overhaul.
At the beginning of October, we unveiled Maya, our AI-powered agent designed to offer a hands-on, personalized experience. Maya mimics three of the most common use cases we see on our platform: (insert use cases here). By addressing these key scenarios, Maya allows users to truly interact with Conversica, ask questions, and engage in a real conversation.
What made this process even smoother for me as a product marketer was our release of the Custom Messaging feature in the latest version of the Conversation Editor. This new capability gave me the autonomy to customize pre-built conversations to fit the specific needs of the Experience Conversica campaign — without having to rely on our conversation team (who, by the way, are fantastic).
Each of Maya’s use cases is tied to a form on our website, which in turn links to a campaign in Salesforce. Thanks to Conversica’s seamless integration with Salesforce, I was able to sync each form submission with the corresponding conversation, ensuring that each interaction was tailored to the user’s needs. This smooth data flow allows for a personalized, relevant experience that engages leads in a meaningful way.
What truly sets Maya apart, though, is her ability to stay up-to-date with everything Conversica. Powered by our proprietary Fact Crawler, Maya has access to a wealth of information from our website, turning it into a treasure trove of knowledge that fuels her responses. Think of it as a conversation on rails — a guided experience that still feels dynamic and interactive.
Choose one of three conversation experiences: form-fill follow up, conversational nurture, or lead qualification, and let Maya guide you through a Conversica conversation in real-time.
Of course, like any AI, Maya’s success depends on continuous oversight and improvement. That’s why Human-in-the-Loop (HITL) is a crucial element of Experience Conversica. I closely monitor our conversations, and when something looks off, I can dive into the Fact Management system to edit or even add new facts to improve Maya’s responses. This iterative approach ensures that Maya’s conversations remain as accurate and helpful as possible.
Since launching Experience Conversica with Maya, we’ve seen a significant increase in engagement. Leads are not only interacting with Maya but also asking thoughtful questions that provide valuable insights. When it’s time for an SDR to step in — whether to schedule a demo or pass the lead along to sales — they have all the context they need to make the conversation more productive. It’s a win-win for both prospects and our sales team.
If you haven’t yet, I encourage you to give Maya a try and experience how Conversica can work for your specific use case. Whether you’re looking to automate lead follow-up, move prospects through the funnel faster, or improve the quality of leads passed to sales, Maya is ready to help.
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