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This week kicks off Black History month—and it reminds us about the importance of black lives, the growing movement around Black Lives Matter, and the call for diversity, equity, and inclusion for all.
In continuing with my commitment for change, Conversica is following through its promise to share our Diversity, Equity & Inclusion (DE&I) goals, as well as our progress against those goals. Those who know me, know I am a student of change leveraging the power of minorities. I truly feel that diversity in the workplace (and in the world, in general) is a path to not only doing what is right—but also a path to building a better business.
CEOs who still believe that they will win based on their application of innovative technologies, superior go-to-market strategies, or purely by out-investing with large amounts of capital, will ultimately lose to those who believe in the one key competitive advantage that matters—their company’s people.
The power of diversity is real. Our staff at Conversica is far past the debates of equality. And although it may be front and center for our nation—with a clear disconnect in the fight against racism—we at Conversica are leagues ahead of that talk track. We’re focused on how to close the gap that we have long believed in solving. There is no debate, there is only execution.
In order to rally our actions around positive change, we organized ourselves around nine discrete initiatives—our pillars for Diversity, Equity & Inclusion:
We’ve made important strides in each of these areas. I’m proud to say our team of Conversicans focused on rallying and leading the whole company to create change behind each.
To provide a sample of our efforts, our employees commit themselves to serve and volunteer at local community events for the underrepresented. This past year, not only did we raise enough money to feed 72,000 people partnering with Feeding America, but we also volunteered at several organizations, some of which included Third Parent Family and Youth Day and Seattle Salvation Army Food Bank. In Bellingham WA, we participated in Handbags for Housing with Lydia Place. I get goosebumps every time I see the pictures of our employees making a difference in the community.
As part of our commitment to transparency, we have committed to reporting on our progress within Conversica itself. So here it is…
Let’s set the end-of-year baseline. How many people within our company contribute to our diversity goals as a company? Answer: 244
Here is our progress on gender diversity. We have a goal of 50% male and 50% female across all functions—the Board, our executive team, our broader leadership team, and the company as a whole.
Here’s where we landed at the end of 2021. Our company is composed of 60% male and 40% female Conversicans. See the details across groups below.
Now, the equally important measure of success in our diversity efforts at Conversica—our progress on racial diversity. At the company level, we still have a majority of white workers at 55%, followed by Latinx at 31%, Asian at 9%, and African-American at 1%. See the details across groups below.
As we continue to grow Conversica (our team target this year is 39% year over year growth), we have aggressive initiatives to drive recruiting and, ultimately, our selection of new team members to achieve our targets for race as follows:
If you are a peer CEO reading this, transparency leads to change. So, what are your commitments to much-needed change, and how are you performing against your Diversity & Inclusion goals?
Conversica has gone through some big changes over the past 12 months. I joined as the new CEO last Fall, we launched a new Intelligent Virtual Assistant for fundraisers, achieved profitability in Q2 2020, and secured $20 million in Series D funding.
I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale—raised $20 million in a Series D funding round led by our friends at Hollyport Capital.
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