Conversica, the leading provider of lead engagement software for marketing, inside sales and sales organizations announced that it has been selected by the SIIA as both the Most Innovative and the Overall winner in their NextGen Relationship Intelligence award category.

SIIA’s NextGen program provides exposure to companies delivering game-changing solutions and aims to bring awareness to five verticals: Mobile, Relationship Intelligence, Security, Healthcare, and Financial Services. Nominating companies are judged by a group of industry experts who determined the Most Innovative, Most Disruptive and Overall NexGen winner in each category.

Conversica’s innovative artificial intelligence technology can nurture thousands of sales leads from interest to intent to purchase – without human intervention. The AI component initiates two-way email conversations and reads replies, extracting information and interpreting the lead’s intention and sentiment in much the same way a live sales representative would.It is currently being used by thousands of sales representatives worldwide, and has helped create billions in sales revenue.

“We are extremely pleased to be recognized by the SIIA for our unique AI software,” commented Mark Bradley, CEO of Conversica. “We are leading a movement that will revolutionize the way sales and marketing departments handle inbound leads. Marketing departments are seeing more attention to the valuable leads they are generating, and sales departments are finding they can handle thousands of leads much more effectively. It’s an intelligent solution to an age old problem.”

“There is tremendous innovation taking place in the software and services market as companies leverage relationship intelligence to gain competitive advantage,” said Rhianna Collier, Vice President & Managing Director of the Software & Services Division at SIIA. “NextGen award winners like Conversica–chosen by a Selection Committee comprised of M&A, VC and advisory executives–are offering game-changing products that add significant value to the market.”