Conversica, the only provider of artificial intelligence-based lead engagement software for marketing and sales, was just named a 2016 Technology Leadership Award winner by Dealer Marketing Magazine in the category of Service Marketing. The awards recognize innovative technology solutions in nine key dealership operations categories, including Service Marketing, Auto Financing, Call Tracking, Customer Relationship Management, Mobile Solutions, Online Advertising, Social Media and Website Design.

Independent industry experts Joe Webb and Bill Playford of DealerKnows Consulting oversaw the review and selection process. To ensure the worthiness of the nominated vendors and guarantee an unbiased judging process, Webb and Playford hand-selected a panel of 11 automotive retail experts in dealership roles. The panel reviewed the nominees and scored them using multi-question criteria to assess the novelty, problem-solving qualities, ease of use, and value of their products and services.

“We are honored to be recognized as a Service Marketing technology leader in the automotive industry,” commented Alex Terry, CEO of Conversica. “Our new Auto Service Assistant is already proving to be as effective in boosting visits to the dealership as our flagship Auto Sales Assistant. We thank Dealer Marketing Magazine for creating these awards and the esteemed judging panel for evaluating and selecting Conversica as the winner. Our steady stream of awards demonstrates the commitment of Conversica employees to solve real-world problems and deliver only the best AI-powered solutions to our customers.”

The Technology Leadership Award adds to a string of recognition this year for the company, including being named a 2016 Gartner Cool Vendor, winning a 2016 CRM Excellence Award from CUSTOMER Magazine and receiving the AWA Award for Excellence in Sales Process from PCG Consulting.