VP of Sales Erroin Martin will discuss the company’s recent Sales Effectiveness Report and what practices are strong predictors of success or failure with inbound lead follow-up

Foster City, Calif.—May 1, 2017—Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, will exhibit and speak at the Sales 3.0 Conference May 1-2 at the Hotel Nikko in San Francisco. Conversica is a Platinum Sponsor of conference.

The Sales 3.0 Conference will provide executives in sales and sales operations with key insights and strategies to drive improved sales performance and revenue growth. Attendees will learn from sales expertsfrom industry-leading companies, technology influencers, analysts and management and leadership gurus.

Conversica’s Vice President of Sales Erroin Martin will discuss findings from the company’s most recent Sales Effectiveness Report on Lead Follow-Up in a session,“The Shocking Truth about Lead Follow-up,” on Monday, May 1, at 2 p.m.

In his conference session, Martin will share insightful metrics from the report, as well as practical steps companies can take to maximize ROI on their inbound leads and how to benchmark their lead engagement efforts against others in their industry.

To conduct research for the Sales Effectiveness Report, Conversica commissioned secret shoppers to contactmore than 500 companies across nine industries and grade their responsiveness on what’s known as the Four Ps of lead follow-up:

  • Promptness: the need to be fast if you want to be first
  • Persistence: one or two tries are rarely enough
  • Personalization: prospects want conversation, not promotion
  • Performance: an email snagged in the spam filter looks like a non-response to a prospect

In addition to attending the session, attendees are invited to visit Conversica at the conference to see inrealtime how the Conversica AI Sales Assistant engages, qualifies and follows up with leads in natural, two-way email conversations.

By visiting the booth, attendees can learn:

  • How to boost the number of sales opportunities by following up with every single lead in a prompt, persistent and personable way
  • How to determine in real time who is ready to buy and who needs more nurturing
  • How to free up time for sales reps to focus on higher-value activities

“We couldn’t be more excited to be a Platinum Sponsor of the Sales 3.0 Conference in San Francisco, one of the premier gathering places for visionary sales leaders,” said Carl Landers, CMO of Conversica. “Attendees will have the opportunity to hear from our sales champion, Erroin Martin, about our latest research on lead follow-up pitfalls and best practices. It’s a session not to be missed!”

For more information about the Sales 3.0 Conference, visit the event’s website at http://www.sales30conf.com/SF2017/about.html.

Those not attending the Sales 3.0 Conference can learn more about Conversica at the SiriusDecisions Summit in Las Vegas or anytime at www.conversica.com.

About Conversica

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way email conversations. Used by more than 1,000 companies worldwide, Conversica’s sales assistants are built on a proven AI platform integrating natural language generation (NLG), natural language processing (NLP) and machine learning (ML) capabilities. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

To learn more, visit conversica.com and follow the company on TwitterLinkedIn and Facebook.

Sara Black
(213) 618-1501
[email protected]