Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting the value of aligning sales and marketing and driving more qualified leads with artificial intelligence at Dreamforce 2015, September 15-18, in San Francisco. The company will be presenting a thought-provoking session entitled, “SMARKETING: The New Sales-Marketing Alignment Driven by Artificial Intelligence” at the Dreamforce Partner Theater on September 17th at 9:30AM. The presentation offers best practices to get past the traditional finger pointing over lead quality, to close the gap between sales and marketing teams, to increase sales efficiency and to drive more qualified leads.

“Marc Benioff stated that we are in an AI ‘Spring’ and would see more artificial intelligence applied to sales and marketing,” said Alex Terry, CEO of Conversica. “We have been leading this movement for several years with an AI-powered virtual sales assistant integrated right into Salesforce. Our customers are seeing the value of automatically engaging and qualifying every single lead to give Sales more opportunities to close business and to give Marketing a higher return on their campaigns. This drives the critical Sales and Marketing alignment we’ll be showcasing at Dreamforce.”

The company’s AI-driven virtual sales assistant is able to conduct natural two-way email conversations with leads, generating engagements rates as high as 50%. The intelligent software can work through an unlimited number of leads to produce those that Sales can act on immediately. Conversica enables salespeople to spend more time closing and less time prospecting.

Conversica’s virtual sales assistant will be making a “personal appearance” at the company’s booth in the Dreamforce Cloud Expo. Attendees visiting booth N2119 in Moscone North will see how this automation helps sift through a huge crop of leads to find the “ripe cherries.” Those not attending Dreamforce can learn more at