Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting successful techniques in lead engagement and conversion at the Digital Dealer 19 Conference & Expo 2015, retail automotive’ s leading digital strategy conference, October 5-7 in Las Vegas. Don Crawford, Conversica’s Sr. Director of Sales Major Accounts/OEM will be presenting an educational session entitled, “How Soon, How Hard, How Able: What We’ve Learned From Engaging Millions of Leads” on Tuesday, October 6 at 11AM. The presentation will focus on what Conversica has learned after engaging literally millions of leads: how attendees can discern how soon a lead will buy; how much effort it will take; and how able dealers are to respond to them.

“We have been leading the automotive industry in the use of artificial intelligence lead nurturing and engagement for seven years now,” comments Alex Terry, Conversica’s CEO. “It has given us the ability to look at new trends and problems dealers face. For example, we have been addressing the demands created by online and off hour inquiries for some time and have developed solutions that are helping to driving increased showroom traffic and lead conversion. We are looking forward to sharing that expertise with the industry during the conference.”

Conversica’s virtual persona “Rachel” will also be making an appearance at the company’s booth 431 in the Paris Las Vegas. She has been responsible for nurturing a multitude of leads, helping automotive dealers to convert them swifter and at lower cost.