Conversica, the leading provider of lead management software for marketing and sales, was awarded the Automotive Website Award (AWA) for Sales Process by PCG Consulting at the 2016 National Automotive Dealers Association (NADA) Convention and Exposition.

“Truly successful dealers know that an efficient, timely and effective sales process for engaging potential car buyers is critical,” said Brian Pasch, Founder of PCG Companies. “And the Conversica® artificial intelligence sales assistant provides that in a persistent, consistent, courteous and cost effective way. Moreover, Conversica recently launched its new auto service assistant which engages car owners with a dealership’s service department, thereby providing a unique tool that impacts the entire lifecycle of the sales process, from initial purchase to service to subsequent purchases, and builds a long-lasting relationship between dealer and customer.”

Hundreds of dealers already depend upon Conversica® AI sales assistants to automatically reach out and qualify every new lead 24×7, verifying contact information, collecting purchase requirements and even helping set showroom visits. The assistants contact, engage, nurture, qualify and follow up with leads via natural email conversations, with no human intervention required. In this way, the software identifies the hottest leads, tracks the best lead sources, re-engages old leads and enables a higher return on marketing investment (ROI).

“We are thrilled to receive the AWA accolade, and thank PCG Consulting for highlighting the importance of excellent customer engagement in the automotive sales process,” said Alex Terry, CEO of Conversica. “Increasing engagement with the customer, at every stage of the buying cycle, helps dealers drive more showroom visits, sell and service more cars, and grow their revenue.”

Started in 2008, the Automotive Website Awards recognize the best vendors in automotive digital marketing and are a benchmark in the industry for innovative products in technology, design, search marketing and social media. For more information about the 2016 Automotive Website Awards winners, visit