Conversica named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024

5 Reporting Recipes to Measure Conversational AI Success

Conversica

Reporting Recipes blog
Reporting Recipes blog
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Artificial IntelligenceBest Practices
Published 02/27/24
6 minutes read

As we approach the end of Q1, it’s time to ensure that you have the right tools to elevate your team’s performance with Conversica!

Our reporting recipes are the secret sauce that unveils your company’s success, offering actionable insights that will set you up for triumph. Whether you’re a seasoned user looking to supercharge your team’s performance or curious about all the ways Conversica helps you track your success, these reporting recipes are designed to be your go-to guide to the metrics that matter in Conversational AI.

Our Five Favorite Reporting Recipes

1. Reviewing Metrics by Lead Status

Gain a comprehensive breakdown of metrics and overall performance of your AI-powered Revenue Digital Assistant (RDA). This report enables you to hone in on your lead statuses. You can even compare leads to track trends and check out your top performers.

Lead Status Report

  1. Start with the Lead Status report
  2. Set the Date Range Type to Submitted Date
  3. Change the Date Range to the time frame you want to see

Metrics by lead status

You can also hone in on your lead sources with this report—simply hover over Hot Leads and select Compare.

Run this report:

  • Any time you get a new lead source
  • Monthly to keep tabs on which lead sources are performing best
  • When you’re thinking of cutting a lead source

2. Conversation Comparison

Analyze conversation performance within the first 7 days of launching a new conversation and monthly thereafter. This recipe provides insights into how your conversations stack up against each other over time. Perfect for ongoing optimization and ensuring your conversations stay dynamic and engaging.

Conversation Comparison

  1. Start with the Conversations report
  2. Set the Date Range Type to Submitted Date
  3. Change the Date Range to the time frame you want to see

This report has 8 default metrics, but you can change them via the drop-down menu.

We recommend the following metrics:

  • Attempted Leads
  • Engaged Leads
  • Engaged Leads (% of Messaged Leads)
  • Leads Ever Hot
  • Leads Ever Hot (% of Messaged Leads)
  • Leads Opened Tracking Image
  • Leads Open Tracking Image (% of Leads Sent Tracking Image)
  • Messaged Leads

Conversation comparison metrics

Run this report:

  • Within the first 7 days of launching a new conversation
  • Once a month to see conversation performance trends to compare

3. Reviewing the Quality of Recently Submitted Leads

Maximize the potential of your lead sources with monthly checks on lead health and deliverability. This recipe is essential for keeping your lead quality up to date, especially after bulk lead additions or to spot engagement discrepancies. Maintain a healthy lead pipeline by staying vigilant about lead quality.

Lead Quality Report

  1. Start with the Lead Quality report
  2. Set the Date Range Type to Submitted Date
  3. Change the Date Range to the time frame you want to see

The Lead Quality displays every submitted lead categorized into a Lead Quality category of Preparing, Discarded, Unhealthy, or Healthy. These categories also indicate whether Conversica attempted to message the lead.

You can view the total submitted leads in this category, the lead quality, and have quick access to links to view the leads in the lead manager or compare that subset of leads in the Custom Comparison report.

For example, let’s say you see a large amount of new unhealthy leads.

Exploring unhealthy leads in Lead Quality Report

Once in the Custom Comparison report, you can track trends regarding the number of unhealthy leads.

To narrow down the potential cause of the unhealthy leads, select the Compare by Dimension radial button and apply the Lead Source filter.

Now, you can see trends regarding which lead source provided unhealthy leads and when.

Lead quality report compare over time

Lead Quality is a key factor that allows you to identify the factors involved in how your Revenue Digital Assistant engages your leads. The more you understand, the more you can set your RDA up for success.

Run this report:

  • Any time you bulk add leads to a new or previous campaign
  • Any time you notice a discrepancy between leads added & leads messaged or a drop in engagement
  • Monthly to ensure you are up to date on your lead quality

4. Review Engagement and Hot Lead Trends

Strategize lead addition processes and uncover valuable data trends by observing lead progression against targets. This quarterly recipe allows you to adapt to changing strategies, skills, or message variables. Stay ahead of the curve and adjust your approach based on the evolving landscape of lead engagement.

Review Engagement and Hot Lead Trends

  1. Start with the Trends report.
  2. Set the Date Range Type to Submitted Date
  3. Change the Date Range to the time frame you want to see
  4. Set the metric that you want to break the report down by. Usually with the Trend report, this is time-based, such as “(Date by Month)”, but you have other options as well

The Trends Report displays 8 default metrics for the leads submitted within your pre-selected date range:

  • Attempted Leads
  • Messaged Leads
  • Leads Opened Tracking Image
  • Leads Opened Tracking Imager (% of Leads Sent Tracking Image)
  • Unhealthy (% of Attempted Leads)
  • Engaged Leads (% of Messaged Leads)
  • Leads Ever Hot (% of Messaged Leads)
  • Leads Ever Satisfied (% of Messaged Leads)

Engagement and Hot Lead Trends over time

Run this report:

  • Any time you want to compare performance over a given time frame
  • Any time you change your strategy, add a new skill to your contract, or change your messaging variables
  • Whenever you want to investigate a particular metric and dig deeper into the “why” of your assistant’s performance
  • At least quarterly to stay abreast of any changes as they arise

5. Track Team Performance

Dive deep into key metrics for each team member working leads in Conversica. Compare representatives or teams as a whole to pinpoint areas of excellence and opportunities for improvement. This recipe is perfect for onboarding new team members or managers, offering a quarterly snapshot of team performance.

The way to gauge team performance is by two metrics: Satisfied and Further Action.

A lead is Satisfied when the Revenue Digital Assistant has followed up with a lead that was “Hot,” and when they ask if they are “all set,” the lead implies they were taken care of and have no further questions.

A Lead is marked Further Action when the RDA follows up two days after they were marked Hot, and the lead implies that either no one contacted them, or the lead may still have additional questions.

Learn more about lead statuses in our blog post.

Reporting by Team

  1. Start with the Teams report.
  2. Set the Date Range Type to Submitted Date
  3. Change the Date Range to the time frame you want to see

Once you have the report it’s time to change the metrics. Select the Metrics drop-down menu and select the following metrics (unselecting any others):

  • Engaged leads (% of messaged leads)
  • Leads Ever Hot (% of messaged leads)
  • Leads Ever Needing Further Action( % of messaged leads)
  • Leads Ever Satisfied( %of messaged leads)

Team performance metrics

Let’s look at an example: At this dealership, we will be comparing the Ford, Subaru, and Used Car teams. As we can see below, even though the Ford team has more Further Action leads, they also have a large number of Satisfied leads. Whereas the Used team has more Further Action than Satisfied, this is the team you may want to sync with and identify where the disconnect may be occurring.

Team performance comparison for submitted leads

This team’s leads are telling the Assistant they still have questions or that no one has talked to them.

Run this report:

  • Quarterly to keep an eye on the performance of your team
  • If you have added a new team or many new team members
  • If you have hired new managers

 

New to Reporting?

If you’re new to the reporting game, fear not! We’ve got you covered. Check out our Help Center to get up to speed on reporting and unlock the full potential of Conversica’s reporting capabilities.

The Bottom Line

These reporting recipes are not just metrics; they’re the keys to unlocking a deeper understanding of your Conversica-powered revenue team’s performance. Whether you’re optimizing your lead strategy, ensuring the quality of your leads, or tracking team performance, these recipes offer a comprehensive guide to drive success this year.

Ready to take your team’s performance to new heights? Dive into these reporting recipes, and let the data-driven insights guide you to a year of triumph. Happy reporting!

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