Is your revenue team ready for what's next?
Sales performance is always a hot topic, and people power can only accomplish so much.
Most Marketing teams generate more leads than their Sales counterparts can engage. Customer Success teams, similarly, have more customers than they can proactively manage.
While automated outreach tools can help fill in the gaps, it takes personalized conversations to motivate leads and customers to take revenue-generating actions. Factor in the fact that personalized interactions are difficult to scale, and you begin to see the problem: opportunities get missed. This is the Conversation Gap that leaves leads untouched, customers unengaged, and team members frustrated.
It takes a conversation to influence revenue. Developing a conversational growth strategy using Conversation automation will allow you to improve your business’s overall sales performance by enabling 100% follow-up coverage on the leads you generate and customers you serve.
Conversation Automation is exactly what it sounds like: a way to automate human-like, two-way conversations with leads and customers. By leveraging a concert of technologies including Natural Language Processing, Revenue Digital Assistants™ deliver the right message, at the right time, on the right channel to motivate leads to progress through the funnel. By automating repetitive and time-consuming tasks, businesses free up their Sales teams to focus on high-value initiatives, like building relationships and closing deals.
This post will explore how to develop and deploy a conversational growth strategy by looking at the areas of your business you can deploy Conversation Automation, how to leverage Conversation Automation to bolster sales performance through lead generation and qualification, and how to use Conversation Automation for funnel optimization.
Your conversational growth strategy should consider every stage in your buyers’ journey, from first interest to retention and growth. Applying Conversation Automation throughout your customer lifecycle will deepen your relationship with your leads and customers.
Dive deeper into using Conversation Automation as part of a conversational growth strategy in our free guide.
Regardless of where in the funnel you leverage Conversation Automation, the Machine Learning capabilities ensure the AI is always improving.
Conversation Automation can be a powerful tool for improving Sales performance. By automating repetitive tasks, personalizing customer interactions, and providing insights and analytics, businesses can provide top-tier customer experience at scale.
By adopting innovative technologies like Conversation Automation and Revenue Digital Assistants, businesses can scale personalized, two-way, human-like conversations with leads and customers. Not only do these AI-driven conversations enable businesses to promptly and persistently touch contacts with unique messages, these conversations actually motivate contacts to take the next best action resulting in revenue. We call this step-change in the way companies conduct business and interact with customers the Conversica Growth Workforce model.
Conversation Automation solutions scale two-way, human-like conversations that engage every contact and discover Conversation Qualified opportunities faster and easier than ever before. This means happier customers, empowered employees, and more revenue opportunities throughout the lifecycle. That’s the power of the Growth Workforce model.
Read our eBook The Essential Guide to Conversation Automation: The Best Way to Engage Customers and Win Revenue to learn more about how to use Revenue Digital Assistants and Conversation Automation to turbocharge your revenue teams and generate more revenue, faster.
Let us show you how our Powerfully Human™ digital assistants can help your team unlock revenue. Get the conversation started today.