Bad Leads Gone Good With Kim Roman

Bad Leads Gone Good With Kim Roman

Bad Leads Gone Good With Kim RomanWhen Talkdesk made a shift to get stricter with their MQL criteria, the Marketing team was left with a sea of not-quite-qualified leads. Regular nurture streams gave them no shortage of downloads, but the conversions just weren't...
Conversational ABM: Personalization Power at Scale

Conversational ABM: Personalization Power at Scale

Conversational ABM: Personalization Power at ScaleAdopting an account-based approach is no overnight shift. Not only does it require sales and marketing alignment from the start, but you also need to have a killer execution strategy and the proper technology to...