Is your revenue team ready for what's next?
One of the primary goals for us at Conversica is to create a personalized and authentic experience for your contacts. Tailoring the conversation to your audience helps develop trusting relationships with your contacts, improve engagement with your Revenue Digital Assistant™ and ultimately drive more revenue. So if you’re operating in different regions (i.e., APAC, EMEA, etc.), ensuring that your RDA is culturally relevant to a particular region is essential to delivering that authentic and personalized experience.
In our experience, we recommend that you use a dedicated assistant for each region you operate in. Having a dedicated assistant for a region allows you to modify the details to meet the specific attributes someone would expect when interacting in that area.
When we work with customers operating globally, we find that they are able to improve their engagement by forging genuine connections with their audience and building trust through an authentic and familiar experience. In an otherwise loud market, even the small details in how you present your brand to your customers will help you stand out.
The point of using a dedicated assistant for each region in a global company is to make the details fit the cultural norms of the area—and ultimately ensure your prospects and customers get a truly human-like experience when interacting with your Revenue Digital Assistant. These are a few areas you should focus on when creating a new RDA.
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As an example, we have a customer with multiple Revenue Digital Assistants for Marketing dedicated to the specific region they work.
This particular RDA is located in Germany. Because of this, they named the assistant Maya Zeller and made her primary language German to match the business norms. The working hours were then adjusted to CET, Central European Time, to make sure she is working when her region is the most active.
To make it even easier for you to expand globally, we offer several languages for your assistant to communicate in, even within a single country or region. Explore more about our industry-leading Conversational AI platform to discover all our currently available languages and see how RDAs perceive and dynamically shift to match preferences.
Let us show you how our Powerfully Human™ digital assistants can help your team unlock revenue. Get the conversation started today.