Is your revenue team ready for what's next?
Today’s consumer journey is non-linear and omnichannel. We don’t need to tell you this. Most marketers are well acquainted with some version of the funnel and its impact on how organizations track, manage, and convert leads. We want to dive deeper into the B2B marketing funnel, specifically how automating this workflow nurtures leads and converts them into paying customers. Today, we’re defining and laying out the process for creating a B2B marketing funnel.
A Marketing funnel is a way to map out your customer journey from initial engagement through to purchase. A common way to structure this model is referred to as the AIDA model which is an acronym that stands for Awareness (or Attention), Interest, Desire, and Action.
By mapping out these stages in the B2B buyer’s journey, marketers can use them to help define where to target prospects, what to engage them within each point in the B2B buying process, and determine when the prospect is ready to be handed off from marketing to sales to guide the prospect through the purchase stages.
Leveraging technology to manage the marketing funnel rather than relying on manual workflows enables marketing teams to scale their efforts, generate more leads, and eventually turn those leads into loyal customers. This applied technology frees marketers up to think bigger picture while simultaneously scaling their lead generation and acquiring customers.
The step-by-step guide below can be used as a template for establishing (or refining) your own marketing funnel.
A B2B marketing funnel is an effective tool to nurture leads and convert them into paying customers. By defining your target audience, identifying lead magnets, creating a landing page, setting up an email nurture sequence, and tracking and optimizing, you can design and execute a funnel that boosts your bottom line.
Where are your leads falling out of the funnel? Learn how to diagnose the problem and fix it for good.
One of the biggest advantages of AI in B2B marketing is the ability to automate individualized, two-way communication with each lead. AI algorithms can analyze customer data like browsing and purchase history to create personalized email campaigns, social media ads, and even web content. Generative AI solutions with Natural Language Processing abilities can use that analysis to engage leads in back-and-forth conversations perfectly tailored to each individual’s needs and preferences, moving them through the pipeline.
Really, the advantage is two-fold. Marketers get time back in their day, and customers benefit from a fully optimized experience. Because AI allows businesses to automate repetitive tasks, such as data entry and customer segmentation, this frees up valuable time and resources, allowing teams to focus on more strategic and creative tasks. As for the customer experience, when AI algorithms analyze data on customer behavior and preferences, they are able to identify which stages of the marketing funnel are most effective and where improvements can be made. This real-time feedback from customers plays a critical role in campaign optimization and improving your business’s ROI.
From personalizing communication and optimizing the customer journey to automating repetitive tasks and preventing customer churn, AI converts customers at scale. The right AI software uses real conversations to help organizations discover the most qualified opportunities by engaging every lead 24/7/365.
AI-powered Revenue Digital Assistants™ know how to nurture leads and when leads are ready for Sales follow-up. And the best part is that Revenue Digital Assistants never call in sick—so missed connections and concerns about timely outreach become a thing of the past. Through the use of AI in your funnel, Marketing gets clear ROI insights, and Sales can stop chasing dead-end leads. The result? You get better leads from Marketing, happier and more productive Sales reps, and a healthier bottom line.
Marketing and Sales have the same goal: both teams want to convert website visitors and other leads into paying customers in order to boost revenue. For many modern marketers, success is measured not just in lead-generation volume, but also in the marketing department’s contribution to the Sales pipeline.
Although many organizations focus their energies on all stages of the funnel and filling it with as many contacts as possible, eventually the funnel starts leaking, leads drop off, and conversion rates become a fraction of what they could and should be. This can lead to what is known as a “leaky funnel.” For best practices, tried-and-true methods for identifying where leads are being dropped, and how to better align Sales and Marketing teams, download our eBook Fixing Your Leaky Funnel: How to Maximize Marketing’s Efforts and Sales’ Time.
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.