Is your revenue team ready for what's next?
Conversica’s variable-based conversation architecture makes it easy to personalize the messaging your Revenue Digital Assistant™ sends. But that doesn’t mean anything goes.
Some messaging choices perform better than others—and with more than a billion interactions under our AI belt, we’ve seen and analyzed it all.
Today, we’re looking at some of the top-performing message variables from our users and what sets them apart.
We found the top and bottom-performing message variables by pulling lead metrics and evaluating them based on the highest and lowest Conversation Rates, Conversation Qualified Rates, and unsubscribes.
We looked at variables for:
Variables with fewer than 100 messaged leads were removed from the sample. The 10 message variable phrases with the highest Conversation Rate, the 10 with the highest Conversation Qualified Rate, and the 10 with the lowest unsubscribe rate made up the list of top-performing message variables. The 10 message variable phrases with the lowest Conversation Rate, the 10 with the lowest Conversation Qualified Rate, and the 10 with the highest unsubscribe rate made up the list of bottom-performing message variables.
We assessed the variables based on a few factors to identify best practices, including character and word counts, repeating words, use of pronouns, and use of filler words.
Get all the detailed insights and trends for buyer responsiveness to Generative AI-powered conversations in the first-ever Conversica Conversation Index.
The Conversation Starter is your RDA’s opening line in the message. It’s a great opportunity to help them sound more human and reflect brand tone & voice.
Character and Word Count Best Practices for Conversation Starters
Performance Averages for Sample of Conversation Starter Variables
The Product Description variable details what your RDA is promoting to the leads in the conversation.
Character and Word Count Best Practices for Product Description
Performance Averages for Sample of Product Description Variables
The Informational Statement generally gets to the heart of why you’re reaching out to the lead. What do you want to happen as a result of this interaction?
Character and Word Count Best Practices for Informational Statement
Performance Averages for Sample of Informational Statement Variables
The Question Goal is what you’re offering to the lead as a next step—a piece of content, a link, a demo, more information, etc.
Character and Word Count Best Practices for Question Goals
Performance Averages for Sample of Question Goal Variables
These best practices help improve leads’ likelihood to engage in conversation and turn hot, and reduce likelihood of unsubscribes.
Of course, even following every one of these tips to the letter won’t 100% guarantee success—every company, audience and conversation is unique. But following the example of our top-performing users for naming assistants, messaging cadence, segmentation and more will increase the likelihood that you’ll join their ranks.
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.