Join us today as Conversica’s Chief Data Scientist, Dr. Sid Reddy, takes us on a deep dive into the field of Natural Language Processing. In this webinar, you’ll learn about commonly used applications for NLP technology, including information extraction, knowledge synthesis, and entity retrieval.Read more
Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.
Get the details for this upcoming webinar and register here.Read more
The cost of acquiring a new customer is anywhere from 4 to 10 times more expensive than retaining an existing one. Clearly, it makes financial sense for companies to invest in keeping the customers they have.
Learn how the Conversica AI-driven Customer Success Assistant can help.Read more
LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.
Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.Read more
Come join us for the Salesforce Basecamp for Sales event tomorrow, August 15th, at the JW Marriott! In this free, one-day workshop, you’ll learn best practices for using Salesforce to help you sell smarter and boost your productivity.Read more
Advances in AI technology have reached the tipping point where “it’s worthwhile for companies to test AI-powered chat or email tools to see if they can convert more leads, and improve their understanding of what customers want and need.”Read more
Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and IRead more
#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs asRead more
Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.Read more
“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!
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