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Category Archives: Best Practices

LeadsCon NY

Join Conversica at LeadsCon Conference in NY

LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.

Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.

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Salesforce Basecamp event in Austin, TX

Join us for the Salesforce Basecamp Event in Austin!

Come join us for the Salesforce Basecamp for Sales event tomorrow, August 15th, at the JW Marriott! In this free, one-day workshop, you’ll learn best practices for using Salesforce to help you sell smarter and boost your productivity.

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ICYMI: Harvard Business Review on How AI Is Streamlining Marketing and Sales

Advances in AI technology have reached the tipping point where “it’s worthwhile for companies to test AI-powered chat or email tools to see if they can convert more leads, and improve their understanding of what customers want and need.”

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AI, Machine Learning, and NLP: Your Basic Guide to AI Technology and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

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Personalization

3 Reasons Why Your Leads Don’t Convert, Part 3: Personalization

#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs as

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Promptness

4 Reasons Why Your Inbound Leads Don’t Convert, Part 1: Promptness!

Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.

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motorengine

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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2017 Guide to Effective Lead Follow-UP

2017 Guide for Effective Lead-Follow Up

https://www.conversica.com/blog/2017-guide-for-effective/

Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey onRead more

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5 Quotes from 5 Speakers You Don’t Want to Miss at NADA100

https://www.conversica.com/blog/5-quotes-from-5-speakers-you-dont-want-to-miss-at-nada/

Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a schedule packed with workshops and an expo hall full of well-suited vendors to satisfy all of your auto needs. UnlikeRead more

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This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

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