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Category Archives: Best Practices

Natural Language Processing Exposed

Join us today for a webinar with Dr. Sid Reddy

Join us today as Conversica’s Chief Data Scientist, Dr. Sid Reddy, takes us on a deep dive into the field of Natural Language Processing. In this webinar, you’ll learn about commonly used applications for NLP technology, including information extraction, knowledge synthesis, and entity retrieval.

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SiriusDecisions Webinar Banner

Register now for SiriusDecisions webinar: How AI Is Maximizing Lead Conversions

Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.

Get the details for this upcoming webinar and register here.

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Reduce Churn with the Customer Success Assistant

Reduce Churn with the Conversica AI-Powered Customer Success Assistant

The cost of acquiring a new customer is anywhere from 4 to 10 times more expensive than retaining an existing one. Clearly, it makes financial sense for companies to invest in keeping the customers they have.

Learn how the Conversica AI-driven Customer Success Assistant can help.

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LeadsCon NY

Join Conversica at LeadsCon Conference in NY

LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.

Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.

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Salesforce Basecamp event in Austin, TX

Join us for the Salesforce Basecamp Event in Austin!

Come join us for the Salesforce Basecamp for Sales event tomorrow, August 15th, at the JW Marriott! In this free, one-day workshop, you’ll learn best practices for using Salesforce to help you sell smarter and boost your productivity.

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HBR Robot how ai is streamlining marketing and sales

ICYMI: Harvard Business Review on How AI Is Streamlining Marketing and Sales

Advances in AI technology have reached the tipping point where “it’s worthwhile for companies to test AI-powered chat or email tools to see if they can convert more leads, and improve their understanding of what customers want and need.”

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Your Guide to AI and what it can do

AI, Machine Learning, NLP, and NLG: Your Basic Guide to AI and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

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Personalization

3 Reasons Why Your Leads Don’t Convert, Part 3: Personalization

#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs as

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Promptness

4 Reasons Why Your Inbound Leads Don’t Convert, Part 1: Promptness!

Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.

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motorengine

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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Recent Tweets

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Conversica

RT @sellingtools: Here's to #AI @MyConversica Named to CB Insights 2018 ‘AI 100’ https://t.co/BPKYQd3nqq https://t.co/4OCuecPvg9

3 hours ago
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Conversica

RT @techtionary: Top of Mind Keeps You First in Line – 5 Tips for #Sales #Marketing #B2B Success get guidance from @evankirstel https://t.c

3 hours ago
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Conversica

#AI may help win the battle against #FakeNews in @techreview https://t.co/jvuEDx9sHT

5 hours ago
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Conversica

@TopCRMFinder @markrmcqueen @ingaroma - Thanks for being part of my community :)

23 hours ago
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Conversica

Wouldn't it be great if traffic jams became a thing of the past? @UTAustin says #AI may help. https://t.co/i85xXTsKZH

1 day ago