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Category Archives: Best Practices

Quick Guide to Understanding Conversion Funnel Optimization

A quick guide to conversion funnel optimization

https://www.conversica.com/blog/a-quick-guide-to-conversion-funnel-optimization

Marketers become more effective when they understand the path that customers take as they progress from interested website visitors to paying customers. If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of leads that fall out of the funnel, never to return. The bestRead more

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How to fix your leaky funnel

Fixing your leaky funnel: How to maximize marketing efforts and sales time

https://www.conversica.com/blog/fixing-your-leaky-funnel

The funnel, when properly primed, is a well-oiled machine that can pull in leads and convert them into customers in an organized and efficient manner. The funnel gives your marketing team tools to help identify when leads become qualified and ready to deliver to the sales team. With a well-designed sales funnel, only the best,Read more

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Tips for crushing your Q4 quota – Part 5

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-5

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 4 of this series, we coveredRead more

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Tips for crushing your Q4 quota – Part 3

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-3

We recently sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing to gather tips on how to crush your Q4 quota. In part 2 of this series, we covered “What sales and marketing metrics are key to knowing you’re on track for Q4?” InRead more

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Tips for crushing your Q4 quota – Part 2

This blog’s focus on “What sales and marketing metrics are key to knowing you’re on track for Q4?” is based on a recent webinar we did entitled “Tips for Crushing your Q4 quota” featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.

In part 1 of this series, we covered general insights from Nardin and Heinz about the most important thing to know going into Q4 and answered the question: “What  are the warning signs that you are not ready for Q4?”

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 6 Reports to Help You Improve Sales Metrics

6 reports to help you improve sales metrics

https://www.conversica.com/blog/6-reports-to-improve-sales-metrics

Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities. There are a host of reports youRead more

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Optimize your email marketing conversion rate

How to increase your conversion rate in email marketing

https://www.conversica.com/blog/how-to-increase-your-email-marketing-conversion-rate

Turning website visitors into customers is not an easy job. Your visitors have a limited amount of time and attention, and your competitors are vying for all of it. Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noiseRead more

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Conversica Blog Tips for Sales Success

Communication skills that will improve your sales success

https://www.conversica.com/blog/skills-to-improve-your-sales-success

Sales is an exercise in communication. Although sales is often considered a skill that a person is either born with or not, there are key communication habits that individuals can develop in order to improve their sales acumen. Communication styles are important—one must be able to convey enthusiasm and have some level of persuasiveness thatRead more

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Setting smarter sales goals

How to set smarter sales goals

https://www.conversica.com/blog/how-to-set-smarter-sales-goals/

Goal setting works when there is true alignment between expectations and ability to execute upon the the plan. The best way to set goals for your team is to do so in a way that is measurable, attainable, and realistic. Most teams have a mandate to attain an annual revenue target in which each repRead more

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Conversica brings $30K-40K a month in marketing-generated revenue to Sesame Communications

Customer success: Sesame Communications experiences 10:1 ROI + $30K-40K more per month

https://www.conversica.com/blog/customer-success-sesame

One of our customers, Sesame Communications supports thousands of customers in its effort to grow and increase its profitability in the digital age. About a year ago, Sesame’s Director of Marketing Todd Martini and his team were facing the challenge of being overloaded by inbound leads and non-engaged leads that no one had time to followRead more

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20% of business execs say their companies will deploy #AI across the business in 2019, according to @PwC in @Forbeshttps://t.co/V9UkzJaI8P

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Lead conversion can be tricky! Successfully turn website visitors into customers with these tips:… https://t.co/zmKgEbSMlY

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