We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads. SomeRead moreRead more
Everyone wants more sales without having to invest in more human resources. But how? We at Conversica have answered that question for thousands of companies with our AI-powered automated sales assistant. The underlying conversational AI is a powerful tool, helping them convert more leads and build a healthy marketing and sales funnel/pipeline. And a key part of keeping that pipeline healthy and flowing lies in conversion rate optimization.
In this post we will explore what conversion rate optimization is and what four steps you can take to improve your sales pipeline so you’ll see amazing results.Read more
Lead generation is a big investment—53 percent of marketers report that half or more of their budget is allocated to it. Companies budget a lot of money to fund marketing campaigns and content creation—not to mention the marketing and sales technology your teams are using to identify, track, nurture leads, and convert them into customers.Read more
The best tip I have ever gotten in my life was “Have a purpose every day.”
In my college days when I played football for the University of Kansas, times got hard. All student athletes can relate to this when I say it was a struggle. You need to find time to balance school, tutoring, homework, practice, workouts and your social life.Read more
Last week, we hosted a joint webinar featuring Conversica CMO, Carl Landers, and Inside Sales VP of Marketing Strategy, Gabe Larsen, on the importance of promptness in lead follow-up.
Why does response time for lead follow-up matter? Well, it turns out that the longer companies take to respond to inbound inquiries, the more money they end up leaving on the table. In our two independently conducted studies, we uncovered a number of findings that support this theory.Read more
The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.
The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.Read more
We at Conversica care a lot about creating leads. And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.
We’re all responsible for understanding and remembering a lot of abbreviations (with no end in sight), so it might be helpful to review what’s meant by CRO. Then we can dig into the the latest tricks to help you enjoy the results of a well-tuned CRO process this year.Read more
Artificial Intelligence is one of humanity’s most inspiring quests. I feel lucky to live in a time when there is so much initiative around Artificial Intelligence, and entrepreneurs are backing AI software development, recognizing it as a technology of the future. With all the talk around AI however, it’s sometimes hard to separate the wheat from the chaff. Real AI is supposed to drive real results in business growth – not just buzz and social media likes.Read more
Let me just start by saying that I am writing this post from a position that I never thought I’d be in: approaching the six month mark as a Technical Support Representative at a company that specializes in software. I’m a English major, who has always had dreams of writing fiction, and more recently has aspired to work as a technical writer, so needless to say that Technical Support Representative was nowhere near the top of my list. Because six months ago I would have described myself as “not a computer person”.
So here’s the story of how I got this job, and why I’ve come to realize in the last six months that not only is someone with my background an excellent fit for this kind of a position, but why more Humanities majors should apply for jobs like it, and why hiring managers should look for applicants with these kinds of qualifications.Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
Conversica8 hours ago
Conversica11 hours ago
Conversica13 hours ago
Conversica18 hours ago
Conversica1 day ago