The Los Angeles Film School, located in the heart of Hollywood, has been serving the community and its students since 1999. A school is all about people, so a personal touch permeates LA Film School’s marketing approach. Salespeople are given seven days or seven touches to work on a lead before any automation is introduced – a process well-received by prospective students. However, upon closer look, the team realized Sales was only making an average of 1.6 touches per lead, rather than the seven required.
The team added a Conversica Intelligent Virtual Assistant to the mix, so that any lead that fell out of the Sales funnel would be picked back up and worked. As a result, they saw a 33% increase in lead engagement in their first year.