This week, Conversica will return to Dreamforce, a gathering that brings together thought leaders and industry pioneers throughout the Salesforce community. Attendees who stop by Conversica’s Cloud Expo booth 1924 will have the opportunity to see our Conversica AI Sales Assistants autonomously engaging and converting leads so not a single one is left behind. Our AI LeadRead moreRead more
One of our customers, Sesame Communications supports thousands of customers in its effort to grow and increase its profitability in the digital age. About a year ago, Sesame’s Director of Marketing Todd Martini and his team were facing the challenge of being overloaded by inbound leads and non-engaged leads that no one had time to followRead moreRead more
Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead moreRead more
Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead moreRead more
With AI software, every conversation your employees have with one another or with a customer is an opportunity to work more efficiently. Artificial intelligence can help you improve communication and optimize workflows by enhancing conversational engagement and enriching interactions. Productivity will increase as both employee and customer experiences improve, according to a CIO.com article on improvingRead moreRead more
Welcome to our guest blog, courtesy of Martin Reddy, cofounder and CTO at PullString. Conversational AI is a subfield of artificial intelligence focused on producing natural and seamless conversations between humans and computers. We’ve seen several amazing advances on this front in recent years, with significant improvements in automatic speech recognition (ASR), text to speechRead moreRead more
Lead conversion rate is one of the most important metrics to track. This will help you understand which marketing channels are converting so you know where to focus your time and energy. Standard should be set with data backed benchmarks. In order to set a company standard for conversion rate you must answer these questions.Read more
New technologies are often easily misunderstood, and this lack of understanding can create an air of skepticism. A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.
Read on to learn how software companies like Facebook are collecting and using consumer data through AI.Read more
Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.
How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.Read more
Conversational AI is one type of specialized AI that has gained quite a bit of traction in recent years. But what exactly is conversational AI? Some people may know it in the form of Amazon’s Alexa, Apple’s Siri, and website chatbots that provide customer support help. While these are more commonly known use cases, conversational AI is also being leveraged by companies to optimize business processes.
Read on to learn more about what conversational AI is and how businesses can use this technology to operate more efficiently and increase revenues.Read more
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