As I read the mid-year report from NADA on fixed ops and the shrinking margins on the variable side I couldn’t help but think how important people are becoming. Yes, process and technology are important parts of retaining our employees and customers, but without people everything else is irrelevant. This is likely obvious to those of you reading this.
Inherently we know that the following are the building blocks to happy employees and customers because we live in the day to day frenzy of fixed operations:Read more
“Deep learning” has become a hot topic in the general rush to launch AI products. But many of these products will fail because companies are putting branding ahead of functionality. Success depends on understanding what deep learning is, how it works, and what its most effective applications are.Read more
The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.
The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.Read more
What’s the first thing you think of when you hear the phrase “conversational AI”? You wouldn’t be alone if you answered, “Chatbots.” Many people think that’s the only application of conversational AI.
However, conversational AI is more than chatbots. Read on to learn what conversational AI really is, how far it’s come in the past decade, and what the newest innovations in conversational AI can do for your business.Read more
Artificial Intelligence is one of humanity’s most inspiring quests. I feel lucky to live in a time when there is so much initiative around Artificial Intelligence, and entrepreneurs are backing AI software development, recognizing it as a technology of the future. With all the talk around AI however, it’s sometimes hard to separate the wheat from the chaff. Real AI is supposed to drive real results in business growth – not just buzz and social media likes.Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
AI, particularly when combined with big data and analytics, will help drive the meaningful customer conversations that ultimately lead to sales. And while some might view AI as impersonal, its applications are starting to achieve ubiquity (think Siri) and widespread consumer acceptance while delivering improvements in the overall customer experience.Read more
Last week, we discussed the top five AI trends to watch for in 2018. But what are some of the AI predictions we’ve been anticipating, that well, won’t be happening this year?
We sat down for a chat with Conversica Chief Data Scientist, Dr. Sid Reddy, to get his take on AI “un-predictions” for 2018. Whether you plan to welcome our future robot overlords or resist anything AI-related for as long as possible, here’s what won’t be happening on any major scale this year:Read more
More people are coming to accept AI technology and its prevalence in everyday applications, from chatbots in customer service to surveillance robots in shopping malls. But much of what we think about artificial intelligence continues to stem from a dystopian outlook shaped by pop culture and movies like Blade Runner 2049 and Ex Machina (both great movies, by the way).
We’ve got a long ways to go before replicants assimilate into mainstream society. But as this year comes to an end, I can’t help but wonder what kind of AI trends will take hold in the new year.
So, here are our picks for the top 5 AI trends to watch in 2018:Read more
We are so happy to announce that Conversica has been named by CB Insights as one of the 100 most promising artificial intelligence companies in the world. More than 1,650 companies from a number of different industries including cybersecurity, robotics, legal tech and more, were nominated for this distinction.
Other winners in the AI 100 list for the Marketing, Sales, and CRM category include Afiniti, Amplero, Gong, Insidesales.com, and Invoca.Read more
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