For five years in a row, email engagement rate—or click through rates—have been on the decline. According to Epsilon, a leading marketing consultancy, their quarterly email benchmark reports that click rates have declined gone from 5.1% in 2010 to 3.1% in 2016. Find out how our AI Assistance, Rachel Brooks, can get up to 95% more email engagement than this industry average.Read more
Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.
And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales AssistantRead more
Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a schedule packed with workshops and an expo hall full of well-suited vendors to satisfy all of your auto needs. UnlikeRead moreRead more
Hello everyone, I have exciting news to share with you today. On behalf of the whole Conversica team, I’m pleased to announce that we have raised $34 million in our latest round of funding, one of the largest investments in an AI company this year.
There’s been a lot of hoopla recently in AI investments. So given all this activity, you might wonder, what made Conversica stand out? Let’s review what led our investors to decide we were the smart bet to place in this growing space…Read more
Welcome to our guest blog, courtesy of Kim Honjo of Salesforce: Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19thRead moreRead more
Sometimes technology trends creep into our lives slowly, until they emerge with such prevalence that our business success absolutely depends on them. Take mobile devices, which were once dubbed “car phones” in the 70s because their bulk made them useful only inside a vehicle. Fast forward to today. A recent survey by The Atlantic asked Silicon ValleyRead moreRead more
Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?
That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…Read more
Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.Read more
It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s gonna pay me to throw rocks at the enemy now?” It’s a valid concern, and VentureBeat recently published a very thoughtful article on this precise topic.Read more
Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!
What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.Read more