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Category Archives: Marketing

Why promptness in lead follow-up matters

Why Promptness in Lead Follow-up Matters

Last week, we hosted a joint webinar featuring Conversica CMO, Carl Landers, and Inside Sales VP of Marketing Strategy, Gabe Larsen, on the importance of promptness in lead follow-up.

Why does response time for lead follow-up matter? Well, it turns out that the longer companies take to respond to inbound inquiries, the more money they end up leaving on the table. In our two independently conducted studies, we uncovered a number of findings that support this theory.

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3 Ways to Fill Your Pipeline with More Sales Accepted Leads

The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.

The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.

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Conversational AI: More Than Just a ChatBot

What’s the first thing you think of when you hear the phrase “conversational AI”? You wouldn’t be alone if you answered, “Chatbots.” Many people think that’s the only application of conversational AI.

However, conversational AI is more than chatbots. Read on to learn what conversational AI really is, how far it’s come in the past decade, and what the newest innovations in conversational AI can do for your business.

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5 Tricks of Conversion Rate Optimization Every Marketer Needs

We at Conversica care a lot about creating leads.  And if you’re a marketer at a company with any sort of digital presence, you’ve heard of CRO. It’s an important process you can use to improve the ROI of your existing site traffic while also improving the overall experience people have on your website, whether they are new or returning visitors.

We’re all responsible for understanding and remembering a lot of abbreviations (with no end in sight), so it might be helpful to review what’s meant by CRO. Then we can dig into the the latest tricks to help you enjoy the results of a well-tuned CRO process this year.

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Lead Follow-Up Failure Webinar

Lead follow-up failure: Whose fault is it anyway?

Lead follow-up.  Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?

In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?

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AI Powered Intelligent Marketing

AI-Powered ‘Intelligent’ Marketing Will Keep It Real

AI, particularly when combined with big data and analytics, will help drive the meaningful customer conversations that ultimately lead to sales. And while some might view AI as impersonal, its applications are starting to achieve ubiquity (think Siri) and widespread consumer acceptance while delivering improvements in the overall customer experience.

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The 2017 Sales Effectiveness Report is here!

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.

More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the “4 P’s” of sales effectiveness – Promptness, Personalization, Persistence, and Performance – and learn what measures your sales team can take to boost lead engagement.

Get the full 2017 Sales Effectiveness report, free.

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SiriusDecisions Webinar Banner

Register now for SiriusDecisions webinar: How AI Is Maximizing Lead Conversions

Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.

Get the details for this upcoming webinar and register here.

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SDTech 2017 Halloween Offer

Join Conversica at SDTechX in Austin, TX

Planning to attend SiriusDecisions Technology Exchange? If you own or influence your organization’s marketing, sales or product technology decisions, you should be! This conference is a great opportunity to learn about the newest technologies to build a best-in-class tech stack for your company, network with industry peers, and have a ghoulishly good time with your team.

Book an product demo with Conversica at SDTechX, and get hooked up with a free Halloween costume to rock at the conference!

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Inbound 2017 headphones

Join Conversica at Inbound 2017 in Boston

Conversica is proud to be a sponsor for INBOUND 2017, where top marketing and sales professionals from almost every industry imaginable come together for innovative talks, educational breakouts, and tons of networking.

Join us from September 25-28, 2017 at the Boston Convention & Exhibition Center and book an onsite demo to learn how our conversational AI platform can take the grind out of lead follow-up. You’ll walk away with a free Skullcandy Grind headphone!

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RT @sellingtools: The Sales Effectiveness Report – Auto Edition is here! via @MyConversica

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We're just a few days away from the start of @NADAExpo 2018! Get a slam dunk with our conversational #AI! Register…

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Thanks @leeodden for including us in your list of top #AI #marketing tools!

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Are you @SalesInnovExpo #SIE18 this week? It's a demo you can't miss! Stop by booth #1974 and learn how our convers…

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Congrats to our customer @MongoDB on winning the @topohq marketing excellence award at #toposummit! Accepting the a…

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