Skip to main content

Category Archives: Marketing

AI, Machine Learning, and NLP: Your Basic Guide to AI Technology and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

Read more

Personalization

3 Reasons Why Your Leads Don’t Convert, Part 3: Personalization

#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs as

Read more

Persistence (3)

3 Reasons Why Your Inbound Leads Don’t Convert, Part 2: Persistence

Did you know that one-third of the 538 companies that we secret-shopped did not follow up on our lead inquiry, and out of those who did, two-thirds gave up after one to two tries? Persistence (or a lack of it) is the big factor why leads don’t convert. The following statistics show the importance of

Read more

Promptness

4 Reasons Why Your Inbound Leads Don’t Convert, Part 1: Promptness!

Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.

Read more

motorengine

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

Read more

newb2b

3 Takeaways for the Modern Marketer from #B2BMX — Part One

According to Kelvin Gee from Oracle, a “modern marketer” are those who have a customer-centric approach to their marketing, vs product-centric. Here are 3 takeaways from the 2017 B2B Content2Conversion conference that resonates that mindset for marketers in 2017.

Read more

A naturally intelligent approach to improving artificial intelligence

Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.

And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales Assistant

Read more

5 Quotes from 5 Speakers You Don’t Want to Miss at NADA100

https://www.conversica.com/blog/5-quotes-from-5-speakers-you-dont-want-to-miss-at-nada/

Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a schedule packed with workshops and an expo hall full of well-suited vendors to satisfy all of your auto needs. UnlikeRead more

Read more

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

Read more

Webinar_Shocking_BannerforSocial

WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.

Read more

Recent Tweets

twitter

Conversica

#FollowFriday Thanks @sellingtools @CarBizToday @TeamFreedeo! You're top engaged members this week :)

4 hours ago
twitter

Conversica

RT @Montanatessa: Look what arrived today! So great to see @MyConversica featured in @Inc in the #Inc5000! https://t.co/QgWSFE1z6c

16 mins ago
twitter

Conversica

Here’s why now is the perfect time for businesses to explore what Big Data & #AI can do for their future growth https://t.co/nZ6HtyjqIJ

55 mins ago
twitter

Conversica

Check out these 45 #AI marketing tools to amp up your game… https://t.co/iiOaGYxIk8 https://t.co/BeqC57RHAg

4 hours ago
twitter

Conversica

Check out how we’re helping @VernFonk gain more customers via @seattle24x7! #AI https://t.co/f8lywHSzNm https://t.co/NJ08xNRGsA

7 hours ago