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Category Archives: Marketing

Quick Guide to Understanding Conversion Funnel Optimization

A quick guide to conversion funnel optimization

https://www.conversica.com/blog/a-quick-guide-to-conversion-funnel-optimization

Marketers become more effective when they understand the path that customers take as they progress from interested website visitors to paying customers. If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of leads that fall out of the funnel, never to return. The bestRead more

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How to fix your leaky funnel

Fixing your leaky funnel: How to maximize marketing efforts and sales time

https://www.conversica.com/blog/fixing-your-leaky-funnel

The funnel, when properly primed, is a well-oiled machine that can pull in leads and convert them into customers in an organized and efficient manner. The funnel gives your marketing team tools to help identify when leads become qualified and ready to deliver to the sales team. With a well-designed sales funnel, only the best,Read more

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Tips for crushing your Q4 quota – Part 5

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-5

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 4 of this series, we coveredRead more

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Tips for crushing your Q4 quota – Part 4

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-4

For this 5-part series on crushing your Q4 quota, we sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 3 of this series, we covered “What are the pitfalls to avoid in attempting to crush your Q4 number?” In part 4 of thisRead more

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Tips for crushing your Q4 quota – Part 3

https://www.conversica.com/blog/tips-for-crushing-your-q4-quota-part-3

We recently sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing to gather tips on how to crush your Q4 quota. In part 2 of this series, we covered “What sales and marketing metrics are key to knowing you’re on track for Q4?” InRead more

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Blog-eBook-Leveraging-AI

New eBook: Leveraging AI to boost lead generation and conversion

https://www.conversica.com/blog/new-ebook-leveraging-ai-to-boost-lead-generation-conversion

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics, and AI is where it’s at. For lead generation, qualification, and conversion, AI fits seamlessly into the MarTechRead more

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Tips for crushing your Q4 quota – Part 2

This blog’s focus on “What sales and marketing metrics are key to knowing you’re on track for Q4?” is based on a recent webinar we did entitled “Tips for Crushing your Q4 quota” featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.

In part 1 of this series, we covered general insights from Nardin and Heinz about the most important thing to know going into Q4 and answered the question: “What  are the warning signs that you are not ready for Q4?”

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Optimize your email marketing conversion rate

How to increase your conversion rate in email marketing

https://www.conversica.com/blog/how-to-increase-your-email-marketing-conversion-rate

Turning website visitors into customers is not an easy job. Your visitors have a limited amount of time and attention, and your competitors are vying for all of it. Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noiseRead more

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Conversica AI Lead Patrol at Dreamforce

Conversica sends “AI Lead Patrol” to Dreamforce 2018 on Mission to Help Marketers Engage & Convert Leads

https://www.conversica.com/blog/conversica-sends-ai-lead-patrol-to-dreamforce-2018

  This week, Conversica will return to Dreamforce, a gathering that brings together thought leaders and industry pioneers throughout the Salesforce community. Attendees who stop by Conversica’s Customer Success Expo booth 1924 will have the opportunity to see our Conversica AI Sales Assistants autonomously engaging and converting leads so not a single one is left behind. OurRead more

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Account-based selling vs. account-based marketing

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

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