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Category Archives: Marketing

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Register now for SiriusDecisions webinar: How AI Is Maximizing Lead Conversions

Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.

Get the details for this upcoming webinar and register here.

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SDTech 2017 Halloween Offer

Join Conversica at SDTechX in Austin, TX

Planning to attend SiriusDecisions Technology Exchange? If you own or influence your organization’s marketing, sales or product technology decisions, you should be! This conference is a great opportunity to learn about the newest technologies to build a best-in-class tech stack for your company, network with industry peers, and have a ghoulishly good time with your team.

Book an product demo with Conversica at SDTechX, and get hooked up with a free Halloween costume to rock at the conference!

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Inbound 2017 headphones

Join Conversica at Inbound 2017 in Boston

Conversica is proud to be a sponsor for INBOUND 2017, where top marketing and sales professionals from almost every industry imaginable come together for innovative talks, educational breakouts, and tons of networking.

Join us from September 25-28, 2017 at the Boston Convention & Exhibition Center and book an onsite demo to learn how our conversational AI platform can take the grind out of lead follow-up. You’ll walk away with a free Skullcandy Grind headphone!

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digital summit 2017

Visit Conversica at Digital Summit in DC

Digital Summit DC, the region’s digital marketing and strategy conference, is back this September 6-7 at the Mead Center for American Theater.

Come visit Conversica for this jam-packed 2-day event! We will be raffling Amazon Echos and Dots. Be sure to schedule a product demo to learn more about how AI-powered assistants can help you nurture, follow up, and qualify all your inbound leads.

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AI in marketing

AI in Marketing: The New Frontier

Artificial intelligence offers a whole new world of possibilities for marketers when it comes to better engaging and understanding customers.

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Reduce Churn with the Customer Success Assistant

Reduce Churn with the Conversica AI-Powered Customer Success Assistant

The cost of acquiring a new customer is anywhere from 4 to 10 times more expensive than retaining an existing one. Clearly, it makes financial sense for companies to invest in keeping the customers they have.

Learn how the Conversica AI-driven Customer Success Assistant can help.

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Your Guide to AI and what it can do

AI, Machine Learning, NLP, and NLG: Your Basic Guide to AI and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

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Personalization

3 Reasons Why Your Leads Don’t Convert, Part 3: Personalization

#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs as

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Persistence (3)

3 Reasons Why Your Inbound Leads Don’t Convert, Part 2: Persistence

Did you know that one-third of the 538 companies that we secret-shopped did not follow up on our lead inquiry, and out of those who did, two-thirds gave up after one to two tries? Persistence (or a lack of it) is the big factor why leads don’t convert. The following statistics show the importance of

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Promptness

4 Reasons Why Your Inbound Leads Don’t Convert, Part 1: Promptness!

Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.

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Recent Tweets

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Conversica

RT @sellingtools: Here's to #AI @MyConversica Named to CB Insights 2018 ‘AI 100’ https://t.co/BPKYQd3nqq https://t.co/4OCuecPvg9

3 hours ago
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Conversica

RT @techtionary: Top of Mind Keeps You First in Line – 5 Tips for #Sales #Marketing #B2B Success get guidance from @evankirstel https://t.c

3 hours ago
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Conversica

#AI may help win the battle against #FakeNews in @techreview https://t.co/jvuEDx9sHT

6 hours ago
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Conversica

@TopCRMFinder @markrmcqueen @ingaroma - Thanks for being part of my community :)

23 hours ago
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Conversica

Wouldn't it be great if traffic jams became a thing of the past? @UTAustin says #AI may help. https://t.co/i85xXTsKZH

1 day ago