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Category Archives: Marketing

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Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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A naturally intelligent approach to improving artificial intelligence

Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.

And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales Assistant

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5 Quotes from 5 Speakers You Don’t Want to Miss at NADA100

https://www.conversica.com/blog/5-quotes-from-5-speakers-you-dont-want-to-miss-at-nada/

Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a schedule packed with workshops and an expo hall full of well-suited vendors to satisfy all of your auto needs. UnlikeRead more

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This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

https://www.conversica.com/blog/this-weeks-webinar-2016-sales-effectiveness-report-the-shocking-truth-about-lead-follow-up/

REGISTER HERE for the Webinar!

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WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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VentureBeat: Why automating some jobs can lead to even more jobs

It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s gonna pay me to throw rocks at the enemy now?” It’s a valid concern, and VentureBeat recently published a very thoughtful article on this precise topic.

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Businessman Addressing Delegates At Conference

How To Ace Your Next Dreamforce Presentation

What’s the secret ingredient to public speaking? We’ll turn to Chris Anderson, the creator of TED Talks, as he breaks down what it takes to really connect, and inspire your audience.

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Why did mammals survive and dinosaurs did not?
Is that a Sauroposeidon or a Pterodactylus?
Why Did Mammals Survive and Dinosaurs Didn’t?

Before we get into that, let’s first talk about how Netflix became the hot girl in the room while Blockbuster got pushed to the nosebleed section. Or how Facebook excitedly jumped on the social bandwagon and took off with flying colors, buggy whip in hand…as Friendster quickly became an artifact on the web? Or how

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