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Category Archives: Marketing

Account-based selling vs. account-based marketing

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

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The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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Important KPIs to Measure Sales and Marketing Alignment

Important KPIs to measure sales and marketing alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

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How to increase your lead conversion

Lead conversion rate is one of the most important metrics to track. This will help you understand which marketing channels are converting so you know where to focus your time and energy. Standard should be set with data backed benchmarks. In order to set a company standard for conversion rate you must answer these questions.

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9 Lead Conversion Secrets

9 Lead Conversion Secrets to Start Using Now

To successfully turn your website visitors into customers, you need to engage decision-makers with the right content at the right time—and do so predictably at scale.

There is no easy button, but the good news is there are best practices, and we’ve identified the following nine trade secrets to help you get better at engaging leads and  converting them to customers.

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The Biggest CRO Marketing Mistakes You're Making

The Biggest CRO Marketing Mistakes You’re Making

Converting website visitors into leads requires constant change. Fine-tuning workflows is not enough to get the conversion rates you need. You must improve your conversion rate optimization marketing to increase your conversion rates. Start by looking for and addressing these CRO marketing problems.

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Will Facebook's Embrace of AI Tools

Will Facebook’s Embrace of AI Tools Further Spook Consumers?

New technologies are often easily misunderstood, and this lack of understanding can create an air of skepticism. A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Read on to learn how software companies like Facebook are collecting and using consumer data through AI.

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3 Marketing Automation Tools You Should Be Using

3 Marketing Automation Tools You Should Be Using to Maximize Your ROI

What if you didn’t have to perform the same repetitive marketing tasks over and over again? Marketing automation tools save time and free up your marketing resources for more productive and valuable tasks. There are now many marketing automation tools available, which raises the question: Which ones are best for you?

This post explores three marketing automation tools that you should be using. These tools will make you more efficient, more productive, and above all, maximize your marketing department ROI.

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Five Tactics for Sales and Marketing Alignment

5 Tactics for Sales and Marketing Alignment

Aligning sales and marketing improves the buying experience where marketing and sales can create campaigns that are designed for maximum impact to engage prospects and truly wow potential buyers.

Read on to learn the five tactics you can take to align your sales and marketing teams.

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Lead Qualification for Quality Not Quantity

The more qualified a lead is, the more likely they are to convert. But almost 50 percent of the respondents to a lead generation strategy study said that only half of their leads were good enough for sales teams to pursue.

This means sales and marketing teams often waste much, or even most, of their time and effort generating and following leads that won’t ever convert to customers. Read on for steps you can take to improve lead quality.

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