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Category Archives: Marketing

SDTech 2017 Halloween Offer

Join Conversica at SDTechX in Austin, TX

Planning to attend SiriusDecisions Technology Exchange? If you own or influence your organization’s marketing, sales or product technology decisions, you should be! This conference is a great opportunity to learn about the newest technologies to build a best-in-class tech stack for your company, network with industry peers, and have a ghoulishly good time with your team.

Book an product demo with Conversica at SDTechX, and get hooked up with a free Halloween costume to rock at the conference!

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Inbound 2017 headphones

Join Conversica at Inbound 2017 in Boston

Conversica is proud to be a sponsor for INBOUND 2017, where top marketing and sales professionals from almost every industry imaginable come together for innovative talks, educational breakouts, and tons of networking.

Join us from September 25-28, 2017 at the Boston Convention & Exhibition Center and book an onsite demo to learn how our conversational AI platform can take the grind out of lead follow-up. You’ll walk away with a free Skullcandy Grind headphone!

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digital summit 2017

Visit Conversica at Digital Summit in DC

Digital Summit DC, the region’s digital marketing and strategy conference, is back this September 6-7 at the Mead Center for American Theater.

Come visit Conversica for this jam-packed 2-day event! We will be raffling Amazon Echos and Dots. Be sure to schedule a product demo to learn more about how AI-powered assistants can help you nurture, follow up, and qualify all your inbound leads.

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AI in marketing

AI in Marketing: The New Frontier

Artificial intelligence offers a whole new world of possibilities for marketers when it comes to better engaging and understanding customers.

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Reduce Churn with the Customer Success Assistant

Reduce Churn with the Conversica AI-Powered Customer Success Assistant

The cost of acquiring a new customer is anywhere from 4 to 10 times more expensive than retaining an existing one. Clearly, it makes financial sense for companies to invest in keeping the customers they have.

Learn how the Conversica AI-driven Customer Success Assistant can help.

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Your Guide to AI and what it can do

AI, Machine Learning, NLP, and NLG: Your Basic Guide to AI and What It Can Do

Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and I

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Personalization

3 Reasons Why Your Leads Don’t Convert, Part 3: Personalization

#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs as

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Persistence (3)

3 Reasons Why Your Inbound Leads Don’t Convert, Part 2: Persistence

Did you know that one-third of the 538 companies that we secret-shopped did not follow up on our lead inquiry, and out of those who did, two-thirds gave up after one to two tries? Persistence (or a lack of it) is the big factor why leads don’t convert. The following statistics show the importance of

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Promptness

4 Reasons Why Your Inbound Leads Don’t Convert, Part 1: Promptness!

Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.

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motorengine

Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!

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Recent Tweets

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We're in great company with @getbase @CogitoCorp @growtenfold. Thanks @DisruptorDaily for including us! https://t.co/86MbTthOfQ

3 hours ago
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8 things #Marketing pros need to know about #AI. https://t.co/Xx3dkPDOO7

5 hours ago
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Can governments around the world be smarter about #AI? https://t.co/OvEUkpMUcJ

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#FollowFriday Thanks @Events_AI @Coolfront @RubenRamirezNYC! You're top engaged members this week :)

17 hours ago
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Will you be at #VBSummitAI next week? Stop by and hear @DrSidJReddy talk about our conversational #AI. https://t.co/sfd0789IhJ

21 hours ago