LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry.
Gary Gerber, head of Product Marketing at Conversica, and Roman Vinfield, President of Assure Funding will be featured speakers at this year’s conference.Read more
Artificial Intelligence is a hot topic of discussion these days, with words such as ‘Machine Learning’ and ‘NLP’ often thrown into the mix. But what do they all mean? And what can these types of technology do? If what you know about AI comes from movies like Ex Machina and IRead more
#3 on the list is…Personalization! (Missed the first two? You can go here, and here.) Why is Personalization important? Remember that time when the nice folks at Starbucks whipped up that lightly-iced green tea latte with extra matcha…before you even got to the register? That’s Personalization — when a business can truly recognize your needs asRead more
Did you know that one-third of the 538 companies that we secret-shopped did not follow up on our lead inquiry, and out of those who did, two-thirds gave up after one to two tries? Persistence (or a lack of it) is the big factor why leads don’t convert. The following statistics show the importance ofRead more
Exponential changes in technology have enabled marketers to automate and scale our demand gen efforts, allowing us to exceed MQL goals in ways that we previously could only dream about — but scaling introduced new complexities and great challenges with our lead management process, which continues to be the biggest obstacle for sales and marketing alignment.Read more
“The more you spend in haste, the less effect can be traced, the less facts that are faced, oh, the dollars we waste!” If you aren’t familiar, that’s Dr. Seuss.
The Good Doctor was right, auto dealers spend considerably on marketing and advertising in an effort to grow our business, yet we fail to plan and are often unaware of what we’re actually getting for our money. This is a 90 Day Challenge to get you to focus on the RIGHT metrics: Effective Lead Cost Effective Lead Engagement Rate to get you to wisely spend your marketing and advertising dollars!
Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as well. Sales methods change, customer expectations change, organizations change and, above all, technologies change.
And we’ve remained at the forefront of conversational AI for several years now by embracing and driving change ourselves. To that end, we recently announced significant enhancements to our flagship product, the Conversica AI Sales AssistantRead more
Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey onRead moreRead more
This Week’s Webinar: The Shocking Truth about Lead Follow-Up!Read more
Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.Read more
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