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Category Archives: Lead Management

How Conversica engages prospects to identify interest

In the series titled “Sales Tech Game Changers,” Smart Selling Tools founder, Nancy Nardin, asks sales tech executives to describe how their solution can change a sales organization in a significant way. The following interview features Conversica’s VP of Sales, Erroin Martin, on what makes Conversica’s AI technology invaluable for sales teams.

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Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

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Persistence Webinar: How many potential leads are lost due to insufficient lead follow-up?

Last week, we held our second webinar in the series that explored the 4Ps of sales effectiveness – Promptness, Persistence, Personalization, and Performance. Derek Grant, VP of Commercial Sales at Salesloft, and Erroin Martin, VP of Sales at Conversica, discussed “Persistence: How many potential leads are lost due to insufficient follow-up?” What do researchers in the field have to say about the optimal number of touches?

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2017 sales effectiveness report - automotive edition

The Sales Effectiveness Report – Auto Edition is here!

We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads.

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Why Conversational AI Is Used by More Enterprise Companies Every Day

Everyone wants to increase the reach of their SDRs and BDRs without significant expenses or massive complications. Yet, achieving this goal remains out of reach for so many companies—they’re using the wrong technology or making the process too manual.

What about the firms that are getting it right? They’re using conversational AI to start and nurture those vital conversations with leads. Read on to learn about how conversational AI speaks to leads in a native, conversational tone and which businesses have seen amazing results from this technology.

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Why promptness in lead follow-up matters

Why Promptness in Lead Follow-up Matters

Last week, we hosted a joint webinar featuring Conversica CMO, Carl Landers, and Inside Sales VP of Marketing Strategy, Gabe Larsen, on the importance of promptness in lead follow-up.

Why does response time for lead follow-up matter? Well, it turns out that the longer companies take to respond to inbound inquiries, the more money they end up leaving on the table. In our two independently conducted studies, we uncovered a number of findings that support this theory.

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3 Ways to Fill Your Pipeline with More Sales Accepted Leads

The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.

The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.

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Lead Follow-Up Failure Webinar

Lead follow-up failure: Whose fault is it anyway?

Lead follow-up.  Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?

In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?

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The 2017 Sales Effectiveness Report is here!

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers. For this third annual Sales Effectiveness report, we take a first-hand look into how companies follow up on their leads and contrast these results with their performance in previous years.

More than 800 different-sized companies across 13 industries were secret shopped over the span of three months. See which industry stands out on the “4 P’s” of sales effectiveness – Promptness, Personalization, Persistence, and Performance – and learn what measures your sales team can take to boost lead engagement.

Get the full 2017 Sales Effectiveness report, free.

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SiriusDecisions Webinar Banner

Register now for SiriusDecisions webinar: How AI Is Maximizing Lead Conversions

Please join us for this engaging webinar with Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica, as they discuss how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer.

Get the details for this upcoming webinar and register here.

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