We’re very happy to announce the 2017 Sales Effectiveness Report – Automotive Edition is here! For three years in a row, Conversica has been conducting a study on the state of lead follow-up by U.S. companies. And for the first time since we started this study, we’re taking a closer look at how Auto Sales and Auto Service departments follow up on their internet leads. SomeRead moreRead more
As I read the mid-year report from NADA on fixed ops and the shrinking margins on the variable side I couldn’t help but think how important people are becoming. Yes, process and technology are important parts of retaining our employees and customers, but without people everything else is irrelevant. This is likely obvious to those of you reading this.
Inherently we know that the following are the building blocks to happy employees and customers because we live in the day to day frenzy of fixed operations:Read more
It hasn’t even been a year since I graduated college and started my first “real” job, yet I feel like it was so long ago. I am a Sales Development Representative. Yes, the dreaded SDR that calls you at random times, tries to schedule meetings and hears people tell me no more than yes. How did I get here, why do I do it, and what does the future hold?Read more
Everyone wants to increase the reach of their SDRs and BDRs without significant expenses or massive complications. Yet, achieving this goal remains out of reach for so many companies—they’re using the wrong technology or making the process too manual.
What about the firms that are getting it right? They’re using conversational AI to start and nurture those vital conversations with leads. Read on to learn about how conversational AI speaks to leads in a native, conversational tone and which businesses have seen amazing results from this technology.Read more
Everyone wants more sales without having to invest in more human resources. But how? We at Conversica have answered that question for thousands of companies with our AI-powered automated sales assistant. The underlying conversational AI is a powerful tool, helping them convert more leads and build a healthy marketing and sales funnel/pipeline. And a key part of keeping that pipeline healthy and flowing lies in conversion rate optimization.
In this post we will explore what conversion rate optimization is and what four steps you can take to improve your sales pipeline so you’ll see amazing results.Read more
Lead generation is a big investment—53 percent of marketers report that half or more of their budget is allocated to it. Companies budget a lot of money to fund marketing campaigns and content creation—not to mention the marketing and sales technology your teams are using to identify, track, nurture leads, and convert them into customers.Read more
The best tip I have ever gotten in my life was “Have a purpose every day.”
In my college days when I played football for the University of Kansas, times got hard. All student athletes can relate to this when I say it was a struggle. You need to find time to balance school, tutoring, homework, practice, workouts and your social life.Read more
Last week, we hosted a joint webinar featuring Conversica CMO, Carl Landers, and Inside Sales VP of Marketing Strategy, Gabe Larsen, on the importance of promptness in lead follow-up.
Why does response time for lead follow-up matter? Well, it turns out that the longer companies take to respond to inbound inquiries, the more money they end up leaving on the table. In our two independently conducted studies, we uncovered a number of findings that support this theory.Read more
The relationship between sales and marketing is often a sore topic. Greater alignment between the two requires developing a well-articulated process, supported by technology, that guides how sales and marketing work together.
The benefit of process and data is that, generally, both are objective. Data doesn’t have any personal feelings about the results of a marketing campaign; process isn’t listening in on phone calls with prospects. Because of this, many organizations have implemented sales accepted lead (SAL) stages into their demand generation strategy.Read more
Lead follow-up. Sales and marketing teams know the importance of following up with every inbound lead, yet it continues to be a problem for most organizations. Is Sales focusing only on the hot leads and ignoring the rest? Or is Marketing dropping the ball when it comes to nurturing and qualifying leads?
In our upcoming webinar on January 23, 2018 at 11 am PT (2pm ET), Nancy Nardin of Smart Tools and Matt Heinz of Heinz Marketing will duke it out and get to the bottom of lead follow-up failure. Who will be victorious in this epic battle between sales and marketing?Read more
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