Skip to main content

Category Archives: Sales

AI Tools that Generate More Revenue

Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.

How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.

Read more

What is Conversational AI

What Is Conversational AI and How Can It Help Your Business?

Conversational AI is one type of specialized AI that has gained quite a bit of traction in recent years. But what exactly is conversational AI? Some people may know it in the form of Amazon’s Alexa, Apple’s Siri, and website chatbots that provide customer support help. While these are more commonly known use cases, conversational AI is also being leveraged by companies to optimize business processes.

Read on to learn more about what conversational AI is and how businesses can use this technology to operate more efficiently and increase revenues.

Read more

Make Fewer Mistakes with an AI Email Assistant

Maybe you can never have too many leads. But you can have too many leads to pursue them all effectively.

While companies have traditionally relied on lead scoring to identify and pursue the most promising opportunities, there is a better way to fix your leaky sales funnel. Read on to learn how.

Read more

Fix the Marketing Handoff to Accelerate Account-Based Selling

Account-based selling has demonstrated staying power because of the benefits of landing large target accounts versus numerous small ones.

However, account-based selling is only as effective as its execution—inadequate follow-up costs sales significant revenue.

Read on to learn how to bridge the gap between the sales and marketing departments to reach more customers and drive greater sales.

Read more

The State of Lead Follow-up - Education

Lead Follow-Up in the Education Industry

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

Read more

How Conversica engages prospects to identify interest

In the series titled “Sales Tech Game Changers,” Smart Selling Tools founder, Nancy Nardin, asks sales tech executives to describe how their solution can change a sales organization in a significant way. The following interview features Conversica’s VP of Sales, Erroin Martin, on what makes Conversica’s AI technology invaluable for sales teams.

Read more

Marketing’s Role is Changing from a Cost Center to a Revenue Center

How does the rest of your organization view the marketing department? Is it seen as a cost center or a revenue center?

For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. Many organizations now regard marketing as a revenue driver. Read on to learn what’s responsible for that shift and what to do if your company still sees the marketing team as a cost center.

Read more

Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

Read more

Lead Qualification Questions You Should be Asking

Salespeople that qualify leads have a set of standard questions they ask. However, those questions only go so far—they don’t lend themselves to deeper conversations that the salesperson needs to have to close the deal. Read on to learn what questions you should really be asking, and what steps you should take before asking those questions.

Read more

2018 Top 10 Companies with Best Lead Response

2018 Top 10 Companies with Best Lead Response

When it comes to lead follow-up, there are two absolute truths: 1) faster is better and 2) it pays to be persistent. Insidesales.com recently published an article in which they share findings from their study of response times and lead follow-up persistence for almost 200 companies.

So who were the all-stars when it came to reaching out to their leads? Here are the top 10 companies with the best lead responses:

Read more

Recent Tweets

twitter

Conversica

@OloriSupergal @insidertrends, thanks for recent engagements in the last week, happy to have you in my community as… https://t.co/XR7aZiWHtY

4 hours ago
twitter

Conversica

RT @appexchange: Learn how @lafilmschool generates over 620K leads with @MyConversica. Get the app: https://t.co/ezRk0Fuuv1 https://t.co/nl

4 hours ago
twitter

Conversica

Check out how @Microsoft is using #AI to boost #sales. Join our webinar on June 26th at 11am PT/2pm ET to learn mor… https://t.co/istFshyWzA

16 mins ago
twitter

Conversica

RT @DeepLearn007: The AI Tech Dominating In 2018 #AI #MachineLearning #DeepLearning #BigData #Fintech #Insurtech #Marketing #Datascience #M

3 hours ago
twitter

Conversica

Looking to get a better understanding of how your company can use #AI tools to increase leads and sales? @DG_Report… https://t.co/pHqWSwQMXr

3 hours ago