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Category Archives: Conversica

Conversica brings $30K-40K a month in marketing-generated revenue to Sesame Communications

Customer success: Sesame Communications experiences 10:1 ROI + $30K-40K more per month

https://www.conversica.com/blog/customer-success-sesame

One of our customers, Sesame Communications supports thousands of customers in its effort to grow and increase its profitability in the digital age. About a year ago, Sesame’s Director of Marketing Todd Martini and his team were facing the challenge of being overloaded by inbound leads and non-engaged leads that no one had time to followRead more

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Account-based selling vs. account-based marketing

https://www.conversica.com/blog/account-based-selling-vs-marketing/

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with your target audiences and ultimately win new customers. When executedRead more

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The Rise of AI Tools: Verticals to Watch, Part 5

https://www.conversica.com/blog/the-rise-of-ai-tools-verticals-to-watch-5

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part ofRead more

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Important KPIs to Measure Sales and Marketing Alignment

Important KPIs to measure sales and marketing alignment

https://www.conversica.com/blog/important-kpis-to-measure-sales-and-marketing-alignment

Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than halfRead more

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AI Tools that Generate More Revenue

Giving your sales team more leads doesn’t necessarily mean they will close more deals. Aptitude and attitude aside, you can’t expect your team to generate more revenue without having insight into opportunities and time and energy to bring it to fruition.

How can you generate revenue at scale? Read on to learn what AI can do to help your sales team run like a well-oiled machine.

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Complying with the GDPR

Conversica’s Support for Our Customers’ Compliance with the GDPR

In our previous post related to Conversica and GDPR, we explained that in GDPR terms, Conversica is a “data processor” and our customers are typically “data controllers”. We outlined the steps we have been taking as a processor to make it easier for our customers, as controllers, to achieve compliance with their obligations under the General Data Protection Regulation (aka the “GDPR”).

In this post, we want to share updates on those activities.

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The State of Lead Follow-up - Education

Lead Follow-Up in the Education Industry

Higher education institutions rely heavily on lead generation tactics to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, starting the moment a lead initiates contact with the school.

In this Sales Effectiveness Report, we take a closer look into lead follow-up efforts in the education industry. Are educational institutions promptly responding to lead inquiries with personalized answers? Or following up with each lead to make sure they’re satisfied with the information they received?

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What Our Customers Say, Volume 5

What Our Customers Say, Vol. 5

What do our customers have to say about the Conversica solution? Check out recent reviews left by our current customers on app review sites such as Salesforce AppExchange, G2 Crowd, TrustRadius, and more.

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How Conversica engages prospects to identify interest

In the series titled “Sales Tech Game Changers,” Smart Selling Tools founder, Nancy Nardin, asks sales tech executives to describe how their solution can change a sales organization in a significant way. The following interview features Conversica’s VP of Sales, Erroin Martin, on what makes Conversica’s AI technology invaluable for sales teams.

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Using AI to find new customers

There are dozens of lead scoring and qualification tools to help sales teams optimize their process. But it’s not an exact science – each company has their own methodology for determining if the point of contact fits your buyer persona, has a real need for your solution, or has the authority to pull the trigger on a purchasing decision. Even with these tools, and a 100-plus sales team, managing inbound leads can be difficult to do.

This was the case for Snowflake Computing, a cloud-based, data warehousing firm based in San Mateo, California. In an article featured in the Wall Street Journal, Snowflake turned to conversational AI provider, Conversica, to automate key stages of lead follow-up and engagement of potential buyers.

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Recent Tweets

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Heading to #Dreamforce2018 this week in #SF? Don't forget to save some room in your bag for all the #swag! Check ou… https://t.co/kep9DuHSQW

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Improve your Sales Workload Efficiency with #AI #software. Work smarter, not harder: https://t.co/fFqUQh8fwA https://t.co/JJFSYJSr5q

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#Dreamforce2018 is just a few days away! Hear from our CMO @lead2rev on 3 ways you can use #AI to power #Sales & Cu… https://t.co/bjpNHNV2Yd

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Learn how to set smarter sales goals that motivate and empower your #sales team → https://t.co/ru90DPMGRn https://t.co/j7GKT44UUj

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Your @salesforce #Dreamforce2018 #Swag Guide is here! Don't miss the booths with the best giveaways next week!… https://t.co/nvU4v9EBpQ

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