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Category Archives: Conversica

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WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

Would you believe that one-third of companies completely ignore their inbound leads? Or that two-thirds simply give up after two or fewer attempts to reach them? It’s true! The 2016 edition Sales Effectiveness Report on Lead Follow-Up reveals how effectively (or not) companies are at managing their inbound leads. This innovative report saw over 500 companies across nine industries secret-shopped, and the results were both encouraging and alarming. How’d they fare? How do you compare? Join VP of Sales Erroin Martin and CMO Carl Landers, as they present the findings and explain what practices are strong predictors of success or failure with inbound leads.

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Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as effectively as possible to leverage their sales leads. But are they?

That’s the question we set out to answer in our 2016 Sales Effectiveness Report on Lead Follow-up. This year, we tested 538 companies across nine industries to see what happens when research meets the real world. The results were both fascinating and alarming, and led to what we’re calling the 1, 2, 3s of Missed Opportunity…

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Guest blog: How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. But what’s next? Read on as guest blogger Aman Naimat of Demandbase explores whether artificial intelligence is the rocket fuel to take us through the next decade of marketing technology.

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How Digital Dealers Can Save $$$ – Visual Infographics

Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”?

Don’t worry, we have you covered!

The following two steps will help you evaluate how you’re spending your digital lead dollars, and determine which lead providers to use and which you should lose!

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VentureBeat: Why automating some jobs can lead to even more jobs

It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s gonna pay me to throw rocks at the enemy now?” It’s a valid concern, and VentureBeat recently published a very thoughtful article on this precise topic.

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Oh the Dollars We Waste!

Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates!

What really matters is your engagement rate. If this sounds completely foreign to you, you better tune in.

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Conversica’s November Events!

Event #1: What is it? 2016 Fixed Ops Magazine Conference & Expo When and Where? November 14-16th in Las Vegas, Nevada. Why should I attend?: If you want your auto dealership to 1) boost profitability 2) improve efficiency and 3) raise customer retention. What Else? The Conversica team will be there to demo our product!

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Why did mammals survive and dinosaurs did not?
Is that a Sauroposeidon or a Pterodactylus?
Why Did Mammals Survive and Dinosaurs Didn’t?

Before we get into that, let’s first talk about how Netflix became the hot girl in the room while Blockbuster got pushed to the nosebleed section. Or how Facebook excitedly jumped on the social bandwagon and took off with flying colors, buggy whip in hand…as Friendster quickly became an artifact on the web? Or how

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Conversica will be at the CEB Sales and Marketing Sumit and the B2B Marketing Forum

Two October Summits Every Sales and Marketing Professional Should Climb

Conversica will be attending two important sales and marketing summits in October, the 2016 CEB Sales and Marketing Summit and Marketing Prof’s B2B Marketing Forum

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The Dreamforce ULTIMATE Guide to SWAG!

Every year approximately seven squillion people flock to Dreamforce and, in an unofficial (okay, fine, imaginary) survey, people were asked, “what are your primary reasons for attending?” The top answers were as follows: The SWAG, The SWAG, The SWAG, The SWAG, and The opportunity to better myself and my organization via information gathering and intense

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@Entrepreneur figured us out! Our #AISalesAssistant have " ‘human-like’ email conversations with sales leads" https://t.co/2gjM6TOwVB #sales 
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Looking to be a thought leader in your industry? Great post via @Pardot How to Become a Thought Leader. #leadership https://t.co/VeL84o3Qxn 
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RT @LinkedInMktg:Classified files released: See how @HubSpot customers find success on #LinkedIn and how you can too:… https://t.co/4wqhZNcjle 
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Not sure what the difference is btwn AI & Machine Learning? @BernardMarr via @Forbes can help https://t.co/U2o755Ac9y #AI #MachineLearning 
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NEW webinar next week! -- 2016 Sales Effectiveness Report: The Shocking Truth About Lead Follow-Up:… https://t.co/vMDsoz14BY