Conversica Blog

What Is B2B Sales?

What Is B2B Sales?

Business text is full of acronyms, abbreviations, and quite honestly, jargon. We want to help you cut through the clutter and make sense of it all, starting with the fundamentals. What Is B2B Sales? Business-to-business (B2B) companies sell their products and services...

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A quick guide to conversion funnel optimization

A quick guide to conversion funnel optimization

Marketers become more effective when they understand the path that customers take as they progress from interested website visitors to paying customers. If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of...

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