If you know anything about the automobile dealer business, then you certainly know about the National Automobile Dealers Association (NADA). They’re the big kahuna of dealer organizations, and their annual Convention and Expo (March 31-April 3 in Las Vegas) is the kahuna-est place to discover what’s new and exciting for making your dealership successful.
Which is why – no surprise – Conversica will be there with bells on! We’ll be demonstrating our automated sales assistant, the artificial intelligence-based assistant who reaches out to all of a dealer’s sales leads – every single one – and engages them in a human conversation to quickly bump the interested ones over to a human sales rep so they can – baddabing baddabang – close the deal. Auto dealers love us and for good reason.
And now they’ll have yet another reason, because at NADA we’ll be formally announcing our new automated service assistant. All the power and magic of Conversica, now for the service department!
This is important because the ability to engage service customers – and keep them engaged – is critical to a dealership’s revenue and, even more important, its ability to retain those customers through to the next buying cycle. And that buying cycle is worth a lot more than just one or two cars; according to Carl Sewell, every customer is worth $517,000 over their lifetime. And NADA’s December 2015 stats report that, while the average new car sale yielded 3.58% gross, the average service yielded 72%. So it’s clearly worth the effort.
But contacting and engaging service customers takes time, effort and close monitoring, and that’s just not possible for the typical service team when there are hundreds or thousands of customers to work. Not surprisingly, good opportunities get dropped. But our new automated service assistant can take over that engagement process economically and at far greater scale than is possible by the typical service staff, freeing the service people to do what they do best – provide excellent service.
For any dealership that depends upon service customers for revenue and future car sales, an AI solution, like our automotive lead management software, can increase ROI on each one. That’s because an automated service assistant is always persistent, always polite, never has a bad day or gets sick, and – best of all – hands over service customers at the very time they are ready to engage so service people can focus on providing excellent service instead of chasing dead leads.
See for yourself! Come visit us at booth 3843C, in the Central Hall right next to restaurant seating and “Wow Factor” entertainment. There’s not a-NADA booth around that will be as exciting or enlightening!