Brian Pasch, CEO of PCG Companies, is one of the most respected names in the automotive retail industry, providing “vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.”

When Brian talks, smart auto dealers listen. So we were delighted to see his latest research report, wherein he spells out many of the not-necessarily-obvious challenges preventing dealers from maximizing their leads, and provides some strong recommendations about how to address them. As he points out, “with the same number of leads, two dealers can have dramatically different sales results based on process, technology, and their human resources.”

It’s a great read and I won’t spoil it for you, but will give you a hint where he landed… He liked Conversica. A lot.

Check it out! Anyone interested in improving their sales (not just auto folks!) can benefit from Brian’s advice.