Earlier last month, Conversica took part at Slush Tokyo, one of Japan’s largest startup and tech conferences. With more than 600 startups and 6,000 founders, investors, media, and students in attendance, this was a great opportunity to learn and share ideas on topics such as Conversational AI and some of the challenges facing consumers today as AI becomes more pervasive in various facets of work and home life.

Andrew McCraith, VP of Corporate Development at Conversica, and Ilya Gelfenbeyn, Product Lead for Google’s Assistant Startup Ecosystem Program, took the main Dome stage at Slush Tokyo to discuss the future of Conversational AI. One of the central themes they explored was recognizing AI as a persona and building a relationship with that persona. In many consumer-facing applications, people know that AI isn’t real, but still develop some form of rapport with these AI as if they were a real assistant. Case in point –  Amazon’s Alexa, Apple’s Siri, or Google’s Assistant.

Andrew at Slush Tokyo


This is unlike many business applications, in which Conversational AI solutions take on more human-like personalities to act as an internal representative of the organization. A common use case of this today is a service chatbot on a company’s website or on third-party applications like Facebook Messenger and Slack. The user experience currently offered by most chatbots today is limited to single transactions or exchanges, such as helping to place an order or resolve a customer support issue.


How is Conversica different from a chatbot?

Unlike chatbots, Conversica’s AI Assistants establish relationships with humans through multiple conversations over a period of time. In addition to acting as the first point of contact for an organization, these AI Assistants can ask questions, interpret responses, and dynamically generate replies based on the prospect’s messages. Through AI technologies such as machine learning, natural language processing, and natural language generation, Conversica’s AI platform addresses the challenging aspect of initiating and maintaining communication with a potential customer. The AI Assistant has learned the art of knowing what question to ask, how best to present it, and when to pose it, achieving engagement successfully with a typical engagement rate of 35%.


Want to learn more? Schedule a live demo to see Conversica’s Conversational AI in action!

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