– Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that Eric Bohren has joined the company as vice president of business development.

In this leadership role, Bohren will be responsible for Conversica’s business development strategy, including CRM platform, technology, reseller and strategic investor partnerships.

“Eric shares our vision for Conversica as the most powerful sales conversion management software in the market,” said Mark A. Bradley, chief executive officer at Conversica. “He is an extremely valuable addition to our executive management team and will help drive revenues through strategic partnerships.”

Prior to joining Conversica, Bohren was senior director of business development at DocuSign, forming new strategic partnerships as well as recruiting strategic investors in CRM, ERP and mobile to propel DocuSign from US$10M to over US$100M in revenues in four years. Previously, he was in corporate and business development with two SaaS pioneers, E*Offering and Zantaz-Autonomy, which were sold to public companies for a total of US$750M. Bohren graduated from the Wharton Business School with an M.B.A, the Lauder Institute at Penn with an M.A. in International Studies, and the University of California at Berkeley with a B.A.

“Conversica has a transformative approach to communicating with sales prospects via artificial intelligence and this represents a huge greenfield market opportunity,” said Bohren. “I am excited about working with strategic partners to drive customer adoption in this new category.”

Bohren’s hire follows a number of recent moves by the company to add senior executive leadership. Recently, Mike Grossman joined the company as vice president of sales, enterprise and Joshua Pickus, former president and CEO of Support.com, and Dan Fishback, former CEO of DemandTec recently joined Conversica as board members.