Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales, announced today that Mike Grossman has joined the company as vice president of sales, enterprise.

In this newly created role, Grossman will develop and manage the company’s sales strategies to enterprise customers in vertical markets including education, finance and mortgage, insurance, real estate and technology.

“Conversica has a US$7.6 billion track record of sales assists and we see a huge opportunity as we further expand the product deeper into the enterprise marketplace,” said Mark A. Bradley, chief executive officer at Conversica. “Mike has proven experience and expertise in growing a sales organization and is another strong addition to our management team.”

Grossman’s appointment follows a number of recent moves by Bradley to build a world-class management team. Bradley recently hired, marketing veteran Michael E. Donner as SVP and chief marketing officer of Conversica. Donner joined Conversica from Prolexic Technologies after it was acquired by Akamai Technologies. In addition, Joshua Pickus, former president and CEO of, and Dan Fishback, former CEO of DemandTec also recently joined Conversica as board members.

Grossman has spent nearly 20 years in sales, primarily in the high tech sector. Before joining Conversica, he was senior director of global inside sales at Marin Software, where he successfully grew the inside sales team from one to 47 members. Previous sales roles include inside sales and account management positions at Solidcore Systems and Macrovision, as well as nearly five years on Wall Street selling equities. Mike earned his bachelor’s degree from John Hopkins University and his MBA from University of Iowa.

“I am excited to be joining such an innovative company,” said Grossman “The product’s ability to quickly identify and focus sales reps on the hottest leads that intend to purchase is quite unique and as a result, sales potential to the enterprise sector is tremendous.”